Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Data Entry and ongoing office functions, direct support for a variety of campus events along with individualized contact with alumni and parents for alumni profiles and heightened program/event participation, answering and making phone calls, correspondences, bulk mailing, event planning, and other duties as assigned. An intermediate level of computer skills is needed, pertinent skills to execute tasks in the office, along with a high level of attention to detail and organizational skills.