Database Marketing Analyst jobs in Stockton, CA

Job Summary:

Directly supervises the Graphic Designer, and the Junior Marketing Analyst. Oversees the strategic and operating activities for Database Marketing, Advertising and Marketing Analytics. Provides analytical support for all Marketing departments and has primary responsibility for near- and long-term plans for the Harrah’s Northern California property. Designs and prepares ongoing and ad-hoc analytical projects. Responsible for the creation of direct mail offers and the back-end analysis associated with those offers including standard corporate reporting and ad-hoc analysis.

Qualifications: 

• Required proficiency with Excel, Access, Word, and PowerPoint with ability to train quickly in other software programs.
• Must have excellent written, oral and presentation skills.
• Must have outstanding math, critical thinking, statistical, financial, and analytical skills.
• Must have the ability to work independently, be detailed and results oriented, have excellent time management skills.
• Must be at least 21 years of age.
• Preferred Bachelor’s degree
• Preferred minimum 2-years’ marketing analytical experience.
• Preferred ability to use Cognos and Hyperion Essbase/SmartView.
• Preferred SQL and VBA experience.                              

Essential Job Functions:

• Works with the Junior Marketing Analyst to evaluate proposed events, promotions and direct mail programs to determine financial justification, follows up with post analysis to measure success, make recommendations to improve based on results achieved.
• Measures and monitors host and other productivity reports.
• Prepares monthly marketing reviews.
• Prepares new analysis from largely theoretical ideas including several scenarios which includes supporting tactical and strategic decision making by senior management.
• Produces written reports on his/her analysis, and from time to time, gives oral presentations on findings to property senior management.
• Interprets marketing data into meaningful and relevant reports with recommendations.
• Identifies and interprets trends and patterns in the database and recommends new programs or changes.  
• Creates offers to improve customer profitability through increased visitation and incremental play.
• Runs CIM reports and Big query to understand the database of customers and to target specific customer segments.
• Proofs direct mail creative and variable offer information for clarity and accuracy.
• Conducts analysis of tests and offer success as requested.
• Adheres to regulatory, departmental and company policies in an ethical manner.
• Monitors and keeps current all signage, public area systems and in-house video channels for quality and content.
• Ensures the growth of gaming revenues through flawless execution of all the functions performed in the Database Marketing & Advertising Department. 
• Responsible for all aspects of the database and database marketing programs, strategic planning, reporting and analysis.
• Responsible for the timely production and design of all direct mail and email communications.
• Responsible for all offer creation, audience selections, customer segmentation and list generation.
• Accountable for the security and trafficking of all restricted lists and reports. Interviews and selects employees for the department.
• Supervises employee training and development; identifies and counsels’ employees on career opportunities; reviews employee performance and administers discipline, taking appropriate action in accordance with established policies and procedures.
• Prepares and coordinates the delivery of performance appraisals to assigned personnel.
• Responsible for maintaining operations within approved budget.
• All team members will follow the Everyone Greets Everyone (EGE) policy. It is the expectation that every team member, front or back of house, should proactively seek out opportunities to greet guests and their fellow team members daily.
• Team members will participate in all mandatory meetings and pre-shift BUZZ sessions.
• Must be able to get along with co-workers and work as a team.
• Ability to read, write, speak and understand English. 
• Must be able to respond to visual and aural ques.
• Must present a well-groomed, professional appearance.
• Meets the attendance guidelines of the job and complies with all state, federal and regulatory policies and procedures.
• Must be able to work a varied schedule including holidays, nights and weekends as needed.
• Must be able to work a reasonable amount of overtime when required.
• Perform other duties as assigned.

Physical, Mental & Environmental Demands:           

• Must be able to maneuver around all areas of the casino.
• Must be able to work on the computer for extended periods of time.
• Must be able to work in an office environment.
• Must be able to sit for long periods of time.
• Must be able to use standard office equipment including but not limited to computer, keyboard, mouse, copy machine, printer and facsimile.
• Must be able to bend, stoop, reach, pull and push up to 40 pounds.
• Must be able to work in areas containing secondhand smoke, dust, loud noises and bright lights.

Harrah’s reserves the right to make changes to this job description whenever necessary.  It is our policy to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, or marital status. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Preference is given to qualified Buena Vista Me-Wuk tribal members and members of other federally recognized tribes.