Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Marketing dATA Analyst
Location: Remote
Can you tell a story with data? Can you solve right-brain challenges with left-brain numbers? Can you adapt to new analytics technology? Can you mine for transformative insights big enough to reshape an entire advertising campaign?
If you know exactly where you'll be in ten years, you can stop reading now. Because this isn't analytics as usual. It isn't hiding behind a spreadsheet. Our analysts present their findings at the highest level. We're storytellers, changing the way advertisers measure television. So, if you have the passion to learn fast, keep reading.
We're an All-Inclusive television advertising agency with our home base in Minneapolis. However, you canwork from anywherethat works for you including cities like Chicago, Atlanta, New York, Austin, Phoenix, and more.
ROLE OVERVIEW
We have proprietary tools that measure every facet of a TV campaign. We're looking for a Marketing Data Analyst who can pick them up quickly. You'll report to our Director of Analytics and will enhance our agency's analytics capabilities.
We are blending the domains of traditional media research, direct response analytics, and statistical brand measures with cross-channel, multi-touch, big-data methods. We're taking an all-inclusive approach to help clients effectively navigate the complexities of measuring television.
Your responsibilities will include:
QUALIFICATIONS
BENEFITS OVERVIEW
We offer rewarding careers that encourage growth while providing industry-leading benefits including 100% employer-paid medical and dental benefits, plus vision, disability, 401(k) matching, parental leave, generous paid time off, and paid holidays. Employees also receive an annual office supply allowance, monthly internet stipend, and employer-paid cell phone. And we offer frequent opportunities to connect virtually and in-person with our fully remote team.
COMPANY OVERVIEW
Marketing Architects is an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale, and measurement. Founded in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and inspiring ways for more than 25years.
It's not easy work, but it is rewarding. If you're up for the challenge of your career, let's talk.
Curious about who we are? Check out our careers page to learn more about our benefits and culture,.
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