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Database Marketing Analyst jobs in Michigan

Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)

Recently Added Database Marketing Analyst jobs

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Marketing Analyst
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • MARKETING ANALYST - JOB DESCRIPTION

    As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.

    Your primary function: Marketing Analyst

    Your roles to support that function:
    • Compile and analyze marketing data
    • Provide actionable insights to drive client success
    • Build marketing dashboards
    • Provide regular reporting
    • Troubleshoot and maintain marketing data
    • Develop, own, and manage analytic and reporting processes
    Specific duties and responsibilities to support your roles:
    • Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
    • Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
    • Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
    • Scope, build, and maintain dashboards to visualize marketing performance.
    • Mine and analyze data to identify key trends, segments, and associations.
    • Identify potential testing opportunities to optimize marketing activities.
    • Effectively communicate performance and recommendations to internal and external stakeholders.
    • Work cross-departmentally to create a holistic view of marketing analytics for clients.
    • Manage data sources and troubleshoot to ensure data integrity.
    • Provide proactive solutions based on data analysis.
    • Support department teams with regular reporting needs such as monthly media campaign reporting.

    Professional skills and qualifications needed for consideration:
    • 4 years of experience in marketing analytics
    • BA degree in relevant field, such as marketing, statistics, or business.
    • Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
    • Highly proficient in data manipulation through Microsoft Excel.
    • Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
    • Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
    • Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
    • Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
    • Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
    • The ability to write and understand SQL and RegEx is a plus.

    WHO IS DDM?
    Some specifics that guide expectations of all team members:
    Know our passion: Amaze our clients

    Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.

    Exhibit our core values:
    • Serve our clients tenaciously.
    • Respect the team.
    • Be curious – first ask why then tackle how.
    • Run through the wall attitude.
    • Deliver excellence, not excuses.
    • Play up a level.
  • 30 Days Ago
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CIT - Database Programmer/Analyst
  • Hope College
  • Holland, MI FULL_TIME
  • Position Title CIT - Database Programmer/Analyst Classification Title Administrative Full Time (.75-1.0 FTE) Benefits Eligibility Benefits Eligibility Department Computing and Information Technology J...
  • 20 Days Ago
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Application Database Analyst
  • WAYNE RESA
  • Wayne, MI FULL_TIME
  • Application Database Analyst (Job ID: 23458)Please see the links below for more information!Job Posting - https://www.applitrack.com/resa/onlineapp/admin/BrowseFile.aspx?id=447516Job Description - htt...
  • 1 Day Ago
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Sr Database Analyst Programmer
  • MyMichigan Health
  • Midland, MI CONTRACTOR
  • SummaryUnder general direction provides technical expertise in the implementation and maintenance of relational database systems in support of related applications. Resolves complex database and appli...
  • 1 Month Ago
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Financial Analyst and Contract Administrator
  • SPARKS MARKETING LLC
  • Royal, MI FULL_TIME
  • Position Overview: The Finance Analyst and Contract Administrator works closely with the Events and Exhibit teams to provide finance management for end-to-end project life cycle including: initial fin...
  • 26 Days Ago
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Student Loan Program Analyst 12
  • Departmental Analyst 9-P11
  • Lansing, MI FULL_TIME
  • Salary $27.67 - $40.44 Hourly Location Lansing, MI Job Type Permanent Full Time Remote Employment Flexible/Hybrid Job Number 2701-24-21-6 Department Treasury Opening Date 04/15/2024 Closing Date 4/29/...
  • Just Posted
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Database Marketing Analyst jobs at Popular Companies

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Data Analyst (Pharma/Lifesciences)
  • Tiger Analytics
  • Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 c...
  • 4/26/2024 12:00:00 AM
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Application Support Trading - Front Office
  • QUANTEAM - North America (RAINBOW PARTNERS Group)
  • As the founding entity of RAINBOW PARTNERS, Quanteam is a consulting firm specializing in the fields of Banking, Finance...
  • 4/26/2024 12:00:00 AM
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Master Data Management Leader
  • Tiger Analytics
  • Dallas, TX
  • Tiger Analytics is a fast-growing advanced analytics consulting firm. Our consultants bring deep expertise in Data Scien...
  • 4/26/2024 12:00:00 AM
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Senior Data Engineer
  • Tiger Analytics
  • Jersey City, NJ
  • Tiger Analytics is a fast-growing advanced analytics consulting firm. Our consultants bring deep expertise in Data Scien...
  • 4/26/2024 12:00:00 AM
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Digital Media Analyst
  • Methods+Mastery
  • Overview Methods+Mastery has an immediate opening for an experienced, talented, energetic, self-starting Digital Media A...
  • 4/26/2024 12:00:00 AM
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Full Stack Developer
  • Springbig
  • Boca Raton, FL
  • Full Stack Developer Job Description Springbig is the leading SaaS marketing technology platform serving retailers and b...
  • 4/26/2024 12:00:00 AM
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Data Science Analyst
  • Wingstop Restaurants Inc.
  • Dallas, TX
  • WHO WE ARE We’re not in the wing business. We’re in the flavor business. It’s been our mission To Serve the World Flavor...
  • 4/26/2024 12:00:00 AM
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Sr. Lead Marketing Database Analyst
  • Lumen Inc
  • Augusta, ME
  • About LumenLumen is guided by our belief that humanity is at its best when technology advances the way we live and work....
  • 4/22/2024 12:00:00 AM
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About Michigan

Michigan consists of two peninsulas that lie between 82°30' to about 90°30' west longitude, and are separated by the Straits of Mackinac. The 45th parallel north runs through the state—marked by highway signs and the Polar-Equator Trail—along a line including Mission Point Light near Traverse City, the towns of Gaylord and Alpena in the Lower Peninsula and Menominee in the Upper Peninsula. With the exception of two small areas that are drained by the Mississippi River by way of the Wisconsin River in the Upper Peninsula and by way of the Kankakee-Illinois River in the Lower Peninsula, Michigan...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Analyst jobs
$66,092 to $88,191

Most Popular Cities in Michigan for Database Marketing Analyst Jobs

What does a Database Marketing Analyst do?

Database Marketing Analyst in Petersburg, VA
This position will work directly with marketing teams spanning HomeAway’s entire brand portfolio,including 20+ brands across 10 geographies around the world.  Additionally, the role will work with our database, product, and development teams to support marketing efforts.
February 24, 2020
Database Marketing Analyst in Boulder, CO
This position is responsible for the management of direct mail operations and database maintenance, including mailing list preparation and deadlines.
December 04, 2019
Database Marketing Analyst in Grand Rapids, MI
There’s a lot of collaboration in a Database Marketing Analyst’s job.
December 24, 2019