Database Marketing Analyst jobs in Lansing, MI
Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Database Marketing Analyst jobs
Digital Marketing Specialist
- Güd Marketing, Inc.
-
Lansing, MI
FULL_TIME
-
Position Title: DIGITAL MEDIA SPECIALISTCompensation: $40,000-$45,000FSLA/Position Type: Exempt (Full time)Reports To: Media Manager
- Position may be filled prior to Application Deadline, based on qualified resumes received. Please be assured that all information received is held in the highest confidence!
Position Description:The digital marketing specialist will drive digital and social media marketing efforts for all client work. The person in this position will serve as an expert in digital and social media strategies, striving to optimize lead generation, nurturing and conversion through various digital and social media campaigns. This position reports to the media manager and is responsible for integrating digital and social media marketing with all marketing/advertising, public relations/outreach, traditional media and grassroots marketing initiatives.Essential Responsibilities & Duties:- Initiate conversations and own digital and paid social marketing best practices and standards within the organization, including reporting, measurement and return on investment (ROI) for digital campaigns.
- Plan and execute all digital marketing, including SEO/SEM, email, social influencer, paid social and display marketing campaigns.
- Work with the development team to strategize and recommend best practices and user-flow strategies.
- Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Lead planning for digital and paid social media marketing, participate in client launch meetings and work with activation team to create an integrated communications plan.
- Implement and manage multiple digital and paid social media ad campaigns for a variety of clients, including setting up ad accounts, content creation, scheduling, monitoring and reporting.
- Manage budgets for paid social media advertising and paid search, making sure ad campaigns are pacing correctly and are optimized for best performance.
- Craft strong and unique content and copy for multiple tactics, including paid social media placements, content marketing articles, blogs and websites.
- Consolidate metrics and provide ongoing reporting and analytics to the media manager and provide guidance for program optimization.
- Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve.”
- Establish, measure, optimize and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Essential Skills Necessary:- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Demonstrable experience thriving in a fast-paced, deadline-oriented environment
- Public speaking and presentation experience preferred
- Broad interest in marketing and advertising
- Willingness to take initiative and work hard
- Ability to work successfully with diverse teammates and people with different work styles
- Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day
Education & Professional Experience:- Bachelor’s degree in marketing or a related field
- Strong written and verbal communication skills
- Demonstrable experience leading and managing SEO/SEM, email, social media and display campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
- Working knowledge in setting up and optimizing Google Ads campaigns
- Working knowledge in social media ad campaigns for business pages
About Güd MarketingGüd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to applyGüd Marketing Equal Employment Opportunity (EEO) Statement:Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation, or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training. - Just Posted
Sales and Marketing Representative
- White Water Marketing
-
Lansing, MI
FULL_TIME
- Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
- 1 Month Ago
Entry Level Marketing Assistant
- White Water Marketing
-
Lansing, MI
FULL_TIME
- Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
- 1 Month Ago
Sales and Marketing Representative - Entry Level
- White Water Marketing
-
Lansing, MI
FULL_TIME
- Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
- 1 Month Ago
Database Administrator
- Nanda Technologies
-
Lansing, MI
FULL_TIME
- Job DetailsJob Title: Database AdministratorJPC: 5230Location: Lansing, MI 48915, USARate: $60 to $65Experience: 10 yearsRequired/Desired skills: Oracle Database Administration (19c or higher)RAC (req...
- 1 Day Ago
Database Administrator
- PSR Associates, Inc.
-
Lansing, MI
FULL_TIME
- Job DetailsPSR Associates is a consulting and talent solutions firm that connects qualified IT professionals with great opportunities. Whether you're looking for a contract or permanent position, we c...
- 1 Day Ago
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0 Database Marketing Analyst jobs found in Lansing, MI area
Business Analyst 5
- EGROVE SYSTEMS CORPORATION
-
Lansing, MI
- Job Description Job Description Job Title: Business Analyst 5 Location: Lansing, MI (Hybrid) Duration: 12 Months+ Top Sk...
- 4/23/2024 12:00:00 AM
Analyst, Audience Addressable
- Comcast Corporation
-
Lansing, MI
- Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and qua...
- 4/22/2024 12:00:00 AM
Business Analyst (Remote)
- Govcio
-
Lansing, MI
- OverviewGovCIO is currently hiring for a Business Analyst to that will be responsible for analyzing business processes a...
- 4/22/2024 12:00:00 AM
Analyst, Audience Addressable
- Comcast Corporation
-
Jackson, MI
- Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and qua...
- 4/22/2024 12:00:00 AM
Lansing, MI - IT - DTMB - Agency Services - DHHS - System Analyst 6 - Salesforce Marketing Cloud Campaign Specialist (PT)
- Syntricate Technologies Inc
-
Lansing, MI
- Please ensure you attach the Cover Sheet (attached), valid Right to Represent with hybrid work schedule acknowledged and...
- 4/21/2024 12:00:00 AM
Lansing, MI - IT - DTMB - Agency Services - DHHS - System Analyst 6 - Salesforce Marketing Cloud Campaign Specialist (PT)
- Calsoft Labs
-
Lansing, MI
- Please ensure you attach the Cover Sheet (attached), valid Right to Represent with hybrid work schedule acknowledged and...
- 4/21/2024 12:00:00 AM
Lansing, MI - IT - DTMB - Agency Services - DHHS - System Analyst 6 - Salesforce Marketing Cloud Campaign Specialist (PT)
- Softpath System LLC
-
Lansing, MI
- Please ensure you attach the Cover Sheet (attached), valid Right to Represent with hybrid work schedule acknowledged and...
- 4/21/2024 12:00:00 AM
Digital Marketing Analyst II, AdTech Programmatic - Irving/Dallas, Texas
- Acxiom LLC
-
Lansing, MI
- Acxiom is looking for an ambitious and motivated Digital Marketing Analyst II - AdTech Programmatic in Dallas, Texas to ...
- 4/19/2024 12:00:00 AM
About Lansing, Michigan
Lansing /ˈlænsɪŋ/ is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton County and north into Clinton County. The 2010 Census placed the city's population at 114,297, making it the fifth largest city in Michigan. The population of its Metropolitan Statistical Area (MSA) was 464,036, while the even larger Combined Statistical Area (CSA) population, which includes Shiawassee County, was 534,684. It was named the new state capital of Michigan in 1847, ten years after Michigan became a state.
The Lansing metropolitan area,...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Analyst jobs
$64,819 to $86,493
Lansing, Michigan area prices
were up 1.3% from a year ago
were up 1.3% from a year ago
What does a Database Marketing Analyst do?
Database Marketing Analyst in Milwaukee, WI
If you have built a career as a Database Marketing Analyst and can juggle multiple projects while keeping an eye on the details, we would like to talk to you.Responsibilities include.
December 31, 2019
Database Marketing Analyst in Baton Rouge, LA
The databases you use are made up of information that gets collected from people every time they do something like sign up for a contest, fill out a warranty, or apply for a credit card.
December 29, 2019
Database Marketing Analyst in Binghamton, NY
Help marketing efforts by gathering and analyzing customer information.
February 18, 2020
Atlantis Casino Resort Spa, in Reno, Nevada, has a career opportunity and is looking for someone with a proven track record to be the Database Marketing Analyst.
December 09, 2019