Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Description
Join our award-winning organization! UpSwell Marketing, recipient of the Best and Brightest in the Nation award, is currently seeking a Project Analyst to join our dynamic IT team. The Project Analyst analyzes, reviews and documents the requirements of a project throughout its lifecycle. Analyst helps the entire project team complete the project within its planned scope, schedule and budget, while serving as a liaison for the projects technical, functional and non-functional teams. The Analyst is the information hub for projects and programs within the portfolio and involves tracking/reporting, assurance/quality control, information management, change control, support and knowledge management/learning from experience. The Project Analyst will add value through the knowledge, skills and experience of its staff.
Essential Functions
• Support business stakeholders in tracking status of program deliverables and milestones
• Supporting the adoption of project deliverables
• Monitoring the status of projects transitioning into normal service
• Providing timely reporting on the status of project initiatives
• Creating, managing and disbursing reports related to the project
• Maintaining project assets, communications
• Routinely performing complete or component analysis
• Notifying the entire project team about abnormalities or variances
• Organize workshops to identify areas of improvement for projects and documenting recommendations to present
• Continue to evolve the processes and templates throughout the project lifecycle
• Update and administer the program plan as required using reports from Project Managers and the outcomes of project and board level meetings and workshop
Requirements
Competencies
• Technical Capacity
• Business Acumen
• Problem Solving/Analysis
• Communication Proficiency
• Results Driven
• Time Management
• A strong customer centric approach
Position Type/Expected Hours of Work Some flexibility in hours is allowed, but the employee must be available during the “core” work hours of 8:00 a.m. to 5:00 p.m. and must work 40 hours each week to maintain full-time status. Occasional evening / weekend may be required as job duties demand.
Required Education and Experience
• Bachelor’s degree or Associate Degree
• Knowledge and experience of Microsoft packages, including Project, Powerpoint, Word and Excel
• Strong communications skills, both written and verbal
• Understanding of the importance for detail and organization
• Very good prioritization skills to balance key priorities
Preferred Experience
• Knowledge of print and direct mail a plus
• Strong Excel
• Basic knowledge of database design (foreign / primary key, indexes, triggers, etc.) and structured query language (SQL)
• Basic knowledge of development languages (control structures, variables, object orientation, etc.)
AAP/EEO Statement
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.