Database Marketing Analyst jobs in Fullerton, CA

Our client is hiring a CRM Marketing Analyst to play a critical role in designing and implementing a unified, real time, cross-channel/platform view of our customer to continuously optimize marketing efforts and build customer engagement, loyalty, and retention.  

You’ll lead the Microsoft Dynamics CRM & Microsoft Click Dimensions Campaign Builder initiatives to build, optimize, improve, and maintain an integrated solution that combines customer data from a variety of sources/platforms.  You’ll design and implement an efficient, cohesive solution with your expertise in technical requirements, system configuration, user requirements, and all related policies and procedures. You’ll support Sales and Marketing with quantitative analysis and data-driven insights.

You’ll manage end-to-end CRM email marketing campaigns including concept development and content planning, audience segmentation and targeting, set-up, deployment, reporting and ongoing testing and optimization.   

Recognized as a Best Places to Work in SoCal in 2023, our client has been delivering professional-grade tools and testing instruments to HVACR technicians since 1990.  

They offer a flexible work schedule with two days’ work-from-home, a hire-to-retire philosophy, an on-site music room, and a kitchen full of snacks to keep you charged throughout the day.

The ideal candidate is a strategic thinker with a deep understanding of CRM principles, data analysis, and customer segmentation. You possess a strong quantitative background with an understanding of AI/ML algorithms and have good presentation/data-storytelling skills to provide actionable insights to sales, marketing, and product development.  You should be results-oriented, innovative, and passionate about delivering personalized experiences that build engagement, loyalty, and long-term customer relationships.

Required Skills and Experience

• Bachelor's degree in data science, marketing, mathematics, or a related field.

• 3 years of experience in data analysis and marketing with a focus on CRM and marketing automation platform optimization and database management.  MS Dynamics and ClickDimensions preferred. 

• Strong understanding of digital marketing channels, customer segmentation mechanisms, and their impact on customer engagement, conversion, and loyalty.

• Strong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalization.

• Excellent analytical skills with the ability to translate data into actionable insights and marketing strategies.  Ability to use SQL and other tools to collect, clean, transform, manipulate, and analyze customer attribute data.

• Experience with A/B testing, segmentation, campaign optimization, and test-and-learn methodologies.

Excellent benefits!

• Matching 401k up to 4% with immediate vesting.

• Healthcare premiums are covered at 80% for you and your family with HSA and FSA options.

• Supplemental Term Life, Employee Assistance Programs (EAD), and more.

• Hire to Retire philosophy that encourages professional development.

• Bonuses based on company and personal performance.