Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Job Description
Maintains the integrity, security and availability of multiple database(s). Duties include disaster recovery, performance analysis and tuning, index maintenance, and monitoring of data. Administers, maintains, develops and implements policies and procedures for ensuring the security and integrity of the database. Evaluates and recommends available database management system (DBMS) products. Performs database and software life-cycle activities to ensure highest level of system performance and availability and compliance with business requirements. Performs Oracle, SQL Server and SYBASE Database and Application server administration. Organizes and formats data for efficient query and storage processes.
Qualification
Ten (10) years experience as a DBA in programs and contracts of similar scope, type, and complexity is required. Bachelors degree in a technical discipline from an accredited college or university is required. Four (4) years of additional DBA experience may be substituted for a bachelors degree
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