Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
The Arkansas Museum of Fine Arts (AMFA), located in Little Rock, AR, seeks a Database Analyst to advance the institution during a transformative era that includes the construction of a new state-of-the-art facility, scheduled to open in 2022. Designed by the renowned architecture firm, Studio Gang, the new facility will include landscaped grounds, by the firm SCAPE, and will secure the Arkansas Museum of Fine Arts position as one of the top cultural institutions in the region. The new building includes expanded galleries, a new Art School, restaurant, Museum Store, theater, lecture hall, and other programming and event spaces.
The Database Analyst is responsible for the management of AMFA’s Tessitura database platform and the implementation of new, innovative solutions to improve data acquisition, reporting and data analysis. Reporting to the Director of Finance and Administration, this role will work closely with fundraising, membership, marketing and finance department staff to support revenue generation strategies and technology integration across multiple platforms.
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