Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Job Description Summary
Track, analyze and maintain all implemented marketing programs, offers and special events with emphasis on hosted and other premium players.
Essential Duties and Responsibilities (other duties may be assigned)
Supervisory Responsibilities
None.
Access to Sensitive Areas and Information (ACRM/ACPS/ACCC)
As per the ACGC Access Matrix
Signatory Ability
None.
Required Education and/or Experience
Working Conditions/Physical Demands
To perform this job successfully, the individual must beable to stand, move and work throughout theoffice area and properties, including walking up to 1 mile, climbing stairs and sitting at a desk/workstation for the duration of the shift. The individual may also be subjected to a smoke-filled environment.
Typically, the individual will be housed in an office environment. The noise level in the work environment is usually moderate, but will escalate when located in the casino environment. The individual must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to: a computer keyboard, calculator, general office equipment and multi-line telephone.