Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
ECCO Select is a talent acquisition and advisory consulting company, specializing in providing people, process, and technology solutions for our clients’ needs. We’re the talent behind the technology. To find out more about ECCO
Position Title: Analyst, Innovation & Data
Duration: 12 month contract to hire
Compensation: $90K
PTO/Holidays: 18 days PTO / 11 Paid Holidays
Hybrid Schedule: M/F remote & T-Th onsite
Job Description:
The Senior Analyst supports internal audiences and client stakeholders by pulling and analyzing data and consumer behavior to provide actionable insights and recommendations. You will help analyze available data to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.
Responsibilities:
· Synthesize and interpret marketing data into a narrative of business performance and actionable insights in deliverables of various formats
· Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs
· Enable behavior tracking on various digital platforms
· Extract data from various digital tools
· Manage data accuracy and integrity for client marketing programs
· Plan, implement and manage marketing optimization programs (e.g.: A/B testing)
· Create and design business and marketing dashboards that align to client program objectives and various audiences
· Implement, collect, and analyze natural language data across social media platforms
· Additional responsibilities as assigned
Skills & Experience:
· 4 years of related experience working in marketing analytics
· Demonstrated ability to connect paid media tools, CRM, and Social Monitoring tools with site analytics tools to gain integrated online marketing insights
· Experience building dashboards in Adverity, Datorama or similar
· Proficiency with 3rd party tools: SimilarWeb, FullStory, FastMatics, Sprout, Brandwatch, etc
· Deep experience in data analysis and report generation through tools such as Excel, Tableau, PowerBI, SPSS etc.
· Expert knowledge in digital metrics, dimensions and KPIs
· Experience working independently, self-managing, and managing others on projects to deliver results supporting multiple clients and stakeholders
· Hands-on experience with web analytics platform(s) (Adobe Analytics, Google Analytics, etc.)
· Experience with multivariate and experimental test platform(s) (Adobe Target, Optimizely, Visual Website Optimizer, etc.)
· Experience with predictive analytics and CRM applications a plus
Our Commitment:
We would love to have you join our team! ECCO Select is committed to hiring and retaining a diverse workforce. ECCO Select’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category.
Equal Employment Opportunity is The Law
This Organization Participates in E-Verify
#INDEO
Job Type: Full-time
Pay: Up to $90,000.00 per year
Benefits:
Schedule:
Application Question(s):
Experience:
Ability to Relocate:
Work Location: In person
Clear All
0 Database Marketing Analyst jobs found in Bentonville, AR area