Customer Segment Manager is responsible for all customer segment group research including extracting customer data and analyzing profiles to determine market segment requirements. Develops targeted product offerings or marketing campaigns based on customer profiles. Being a Customer Segment Manager provides information to sales and marketing teams to assist in the promotion of the organization's goods and/or services. Requires a bachelor's degree in area of specialty. Additionally, Customer Segment Manager typically reports to a head of a unit/department. The Customer Segment Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Customer Segment Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Hybrid in Denver office, 3 days in office, 2 days at home
The Segment Marketing Manager is responsible for supporting the Public Sector Segment Marketing team by managing the production of campaign collateral as well as interfacing with Sales and Sales Operations to ensure seamless lead flow and follow-up. The ideal candidate has experience in B2B marketing with marketing in public sector a bonus. They have exceptional project management skills, have interfaced with design teams to produce sales collateral, and are comfortable writing and editing. The ideal candidate also has experience with Salesforce, campaign tracking, and reporting.
MAIN RESPONSIBILITIES: Developing sales collateral in partnership with segment marketing managers and agency design teams.
Supporting the segment marketing team by interfacing with Sales and Sale Operations to track leads and ensure follow-up.
EDUCATION and EXPERIENCE
-Bachelors required
4-7 years of marketing experience
4-7 years-Experience in one or more of the following categories: B2B Marketing, Public Sector Marketing, Sales Marketing, Salesforce Campaign Management