Customer Segment Manager is responsible for all customer segment group research including extracting customer data and analyzing profiles to determine market segment requirements. Develops targeted product offerings or marketing campaigns based on customer profiles. Being a Customer Segment Manager provides information to sales and marketing teams to assist in the promotion of the organization's goods and/or services. Requires a bachelor's degree in area of specialty. Additionally, Customer Segment Manager typically reports to a head of a unit/department. The Customer Segment Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Customer Segment Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Overview
To be retailer experts and to thoroughly execute client plans. Grow our client's business within each Retailer faster than the category and the Retailer themselves. Responsible for creating and sustaining client satisfaction by assisting in the development of business plans and owning clients’ execution strategies with the retailers they are assigned. Drives client growth across brands through a comprehensive and deep knowledge of the retailer’s operation and merchandising strategies and through unparalleled insight, effective selling, and execution.
Responsibilities
NOTE: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Education/Experience: Bachelor’s degree preferred or a minimum of 3 years ‘experience in the CPG industry preferred; 5 years of sales experience; PC knowledge and skills in word, excel, email and PowerPoint; Communication skills, including listening, presentations, written and verbal skills; Insights-based, consultative selling and negotiation skills; Intermediate Microsoft Office skills including Excel with pivot tables, Word, Outlook, PowerPoint.
Other Functions: Retailer knowledge and respect with/ by the retailer; Understanding of our client's strategy; Clear understanding of client expectations; Understanding/ communicate insights; Persuasive selling; Professionalism
Performance Metrics: On budget execution of sales plan; New Item acceptances in accordance with client standards; Existing client growth (targeted revenue $/sales volume); Customer service (NPS)
Knowledge, Skills and Abilities: Communication skills, including listening, presentations, written and verbal skills; Insights-based, consultative selling and negotiation skills; Intermediate category management knowledge, including but not limited to the “4 Ps”; Business acumen and intelligence, including market and industry trends; Good organizational and time management skills; Customer service orientation; Ongoing professionalism and ability to handle pressure.
Certificates, Licenses, Registrations: A valid driver’s license.
Supervisory Responsibility: None.
Working Conditions: Office and field environment
Travel Requirements: Ability to travel within the US for customer, client or company meetings on an as needed basis.
Physical Demands: Ability to bring sample products to the account calls.
Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.
CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.
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