Customer Insights Manager manages customer/consumer insight development, market research projects, and data analysis. Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Being a Customer Insights Manager utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor's degree. Additionally, Customer Insights Manager typically reports to a director. The Customer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Customer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Reynolds American is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
WE ARE LOOKING FOR A Lead Manager Customer Insights
SENIORITY LEVEL: Junior Level
FUNCTION: Marketing
LOCATION: Winston-Salem, NC
ROLE POSITIONING AND OBJECTIVES
This role is part of Marketing - SP&I (Combustibles)
The role provides analytical support to select clients in Trade Marketing. The position adds significant value by applying a comprehensive understanding of the tobacco industry, key business drivers and brands to influence and drive achievement of corporate objectives. Responsible for providing strategic business analysis and insight development for store chains and sales areas, finding opportunities in product categories and within brands to help drive share and profit growth. Participates in departmental and cross-functional teams and is sought out by others for mentorship and inspiration.
Reports to: Director – Customer Insights
Reporting Level: No Direct Reports
Geographic Scope: Regional
WHAT YOU WILL BE ACCOUNTABLE FOR
CAN THIS BE YOUR FUTURE ROLE?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
BENEFICIAL
Job Number: 37853
Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.
When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.
ABOUT OUR ORGANIZATION:
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC. This position is with [[custContractualLE]].
Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.
Compensation/Targeted Bonus
Benefit Summary
Our company offers very competitive benefit plans, including:
Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at reynoldsamerican_recruitment@bat.com.
Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.
We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.
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Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.
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