Customer Insights Analyst jobs in Georgia

Our Garden segment is seeking an experienced and dynamic Senior Insights and Sales Analyst to join our team in Atlanta, GA. The position will report to the Senior Manager of Insights & Sales Analytics. The ideal candidate will play a crucial role in driving business growth by providing actionable insights derived from syndicated data analysis. This position requires a strategic thinker with a strong analytical mindset, excellent communication skills, and a proven track record of turning data into actionable recommendations. The Senior Insights and Sales Analyst will collaborate cross-functionally to support key business objectives and enhance decision-making processes.

MEASURES OF SUCCESS

• Conduct in-depth analysis of syndicated data to identify trends, patterns, and key performance indicators
• Generate regular and ad-hoc reports to provide insights into sales performance, market trends, and consumer behavior 
• Develop and maintain dashboards that visualize key metrics for easy consumption by stakeholders
• Stay abreast of industry trends, competitive landscape, and market dynamics
• Provide recommendations based on market insights to support strategic decision-making
• Assist in the development of market forecasts based on historical data and market trends
• Work closely with sales teams, marketing, and product development to understand business needs and provide analytical support.
• Utilize consumer data to identify and understand different consumer segments
• Provide insights into consumer behavior, preferences, and purchase patterns to enhance marketing and sales strategies
• Define and track KPIs to measure the effectiveness of sales and marketing initiatives
• Provide regular updates on KPI performance and suggest strategies for improvement

 IDEAL CANDIDATE ATTRIBUTES

• Bachelor’s degree in business, statistics, economics, or related field.
• 5 years of experience working in a similar role at a consumer packaged goods (CPG) company or retailer.
• Possess intellectual curiosity; proactively ask questions, seek answers, find solutions with a general manager mindset.
• Proficiency working with syndicated retail sales data (Nielsen, IRI/Circana, Datavations) and panel data (Nielsen, Numerator, Yipit)
• Proficient in data analysis tools and software (e.g., Excel, SQL, Python, Tableau)
• General understanding of basic primary market research techniques.
• Strong ability to tell a story with multiple qualitative and quantitative data sources, conveying key messages in a visually compelling way.
• Commitment to deadlines, accuracy, and professionalism.

 BENEFITS PACKAGE & EMPLOYEE PROGRAMS

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Short-Term Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual profit-sharing bonus!
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional)
• Referral Program with cash bonus
• Paid parental leave

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.central.com to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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