Creative Manager jobs in New Britain, CT

Job Summary:
We are seeking a Creative Manager to join our Cannabis startup company in Central Connecticut. You will be responsible for producing and overseeing the development and execution of all creative marketing initiatives. You will work closely with interdepartmental teams to drive brand consistency and business growth in our vertically integrated operation of consumer-packaged goods, retail and wholesale business sectors. The ideal candidate has a strong background in email marketing, product management, digital marketing, and sales.

Responsibilities:
- Develop and implement creative strategies to enhance brand awareness and drive customer engagement
- Manage the end-to-end creative process, from concept development to final execution
- Collaborate with internal teams to create compelling marketing materials, including email campaigns, social media content, website design, and advertising materials
- Conduct market research and analyze consumer trends to inform creative decisions
- Oversee the production of visual assets, ensuring they align with brand guidelines and meet quality standards
- Utilize analytics tools to track and measure the performance of creative campaigns
- Stay up-to-date with industry trends and best practices in digital marketing, e-commerce, and performance marketing
- Provide guidance and mentorship to the creative team

Experience:
- Bachelor's degree in Marketing, Advertising, or a related field
- Proven experience as a Creative Manager or in a similar role
- Strong knowledge of email marketing strategies and best practices
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience with analytics tools to track campaign performance
- Familiarity with SEO principles and techniques
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and meet tight deadlines

If you are a highly motivated individual with a passion for creativity and driving business results, we would love to hear from you. Apply now to join our dynamic team as our Creative Manager!

Job Type: Full-time

Pay: $65,000.00 - $72,500.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Middletown, CT (Preferred)

Work Location: In person