CopyWriting Manager - Digital jobs in Union, NJ

Digital Media Manager (5 Years Media Agency Experience) New Jersey Candidates Only

Company Description

Blue Plate Media Services (BPMS)

New Jersey-based, global digital media agency, specializing in play and the joy of living, is searching for an agency-experienced Digital Media Manager to join our veteran NJ team.

Celebrating 24 years of consistent YOY growth, we seek a confident, well-versed, experienced Digital Media Manager to join our New Jersey-based team to help plan, buy, manage, organize, traffic, and report on winning advertising campaigns across digital platforms, while proudly representing our roster of international clients.

Job Description

The Digital Media Manager will work collaboratively with agency teams across a portfolio of internationally recognized kid and family accounts. You are a champion of the cross-screen buying process. Your work is held to the highest standards and you strive to maintain best-in-class agency status.

Role Description

This is a full-time, in-office role for a Digital Media Manager located in Summit, NJ, with an opportunity for hybrid work for a stellar candidate. You have 5 years of consumer media agency experience, with hands-on digital expertise across paid social (YouTube, Facebook, IG, TikTok). You will be responsible for day-to-day tasks, including planning, buying, campaign setup, campaign management, analysis, and reporting. You are smart, curious, passionate, and proud of your work. You have exceptional organizational, excel, and communication skills. You thrive in an entrepreneurial environment. You write plans, pitch decks, correspondence, etc.

This is a client-facing position and we want the best of the best. You know who you are.

This Digital Media Specialist will work closely with the media team to develop and manage effective media plans, analyze campaign performance, optimize campaigns, and report.

Digital Media Manager

• Work alongside Group Director, Media Director, and a team of like-minded agency pros to bring campaigns to life, and to drive KPIs and campaign performance.
• Understanding suite of in-house media tools to deliver analysis, and campaign performance reporting, through Datorama, including insights and optimization
• Demonstrated knowledge and experience across channels (i.e. video, display, paid social (Meta, Google, TikTok), gaming, retail media (AMS, Criteo, Walmart Connect)
• Keen eye for detail and understanding of budget restraints
• Developing and delivering client-facing performance reports

Campaign Execution & Management

• Leverage research and campaign learnings to set up campaigns across a tactical mix of cross-screen media
• Manage campaign assets
• Oversee trafficking and tagging to ensure campaigns are set up properly
• Ensure accuracy of production to ensure all materials are received to spec
• Responsible for post-launch screenshot decks, links, and proof of placement
• Work alongside the veteran digital team on mid-campaign reconciliation, billing, pacing, brand safety

Analysis & Reporting

• Responsible for digital analytics and insights
• Monitor and report on media campaigns on an ongoing basis, providing optimization opportunities
• Monitor ad verification and ad server data to provide critical thinking and analysis and draw conclusions
• Responsible for providing data for dashboards
• Effectively communicate optimization strategies and cross-platform opportunities

You Are

• Proficient in reporting tools ( Datorama, Excel)
• Motivated with 5 years of hands-on digital agency experience
• Collaborative, team worker with strong time management and organization skills
• A problem solver with foresight and ability to develop creative media solutions
• Detail-oriented with a commitment to follow through
• Nimble and flexible to succeed in a fast-paced agency environment

Experience Necessary

• Knowledge of digital channels/buying methods (video, display, gaming, programmatic, social; retail media, etc.)
• Familiarity with marketing principles, and analytics is a must
• Proficient in Microsoft Office Suite
• Experience in setting up campaigns across social platforms (Meta, TikTok, Google)
• Competence within systems and tools related to the media planning process
• Mastery of third-party ad server and ad verifications
• Familiarity with biddable channels and partner direct

About The Company

BPMS is a full-service, globally recognized, cross-screen media planning and buying agency, a market leader in reaching and engaging with kids, moms, families, and caregivers. Celebrating 24 years of best-in-class media planning and buying across integrated platforms and representing a global portfolio of exciting clients. BPMS offers a friendly, entrepreneurial, collaborative environment where your voice is heard and your role is appreciated—full benefits, including 401K. Work alongside a growing team of experts and like-minded professionals.

To work and grow at BPMS, you must be the best in your class. You know who you are. Send your resume and a note of why you’re the one.

HQ is located in beautiful, downtown Summit, New Jersey.

BPMS is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

This job description may not include all activities, duties, or responsibilities required of the employee for this job and may be subject to change at any time with or without notice. Compensation Range is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

All your information will be kept confidential. Due to the high volume of applications, only eligible or matching candidates will be contacted by us.

Job Types: Full-time, Contract

Pay: $75,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off
• Referral program
• Retirement plan

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Are you willing to work in office in Summit, NJ, with possibility of hybrid?

Education:

• Bachelor's (Required)

Experience:

• digital media: 5 years (Required)

Ability to Commute:

• Summit, NJ 07901 (Required)

Work Location: Hybrid remote in Summit, NJ 07901