CopyWriting Manager - Digital jobs in Louisville, KY

Job Description: Digital Marketing Manager

Organization: Association of Women’s Business Centers, Inc. (AWBC)

Location: Louisville, KY

Job Classification: Salary Exempt

Reports to: VP of Programs

Starting Pay: $50,000 to $60,000 Annual Salary

Travel: 10-20%

Skills Required:

• Social media curation and management
• Content strategy
• Experience across social platforms
• Web content development
• Organizational skills and ability to multitask

About AWBC:

The Association of Women’s Business Centers (AWBC) is a national non-profit 501(c)(3) organization founded in 1998. The AWBC works to secure economic justice and entrepreneurial opportunities for women by supporting and sustaining a national network of over 150 Women’s Business Centers (WBC’s) by:

• Training and mentoring WBC leaders to expand organizational capacity and effectiveness.
• Advocating on behalf of Women’s Business Centers to ensure that elected officials and stakeholders recognize and support the important and growing role of women-owned businesses in our economy and to sustain federal funding targeted specifically to women’s needs.
• Working closely with the Small Business Administration (SBA) to improve processes and procedures to help WBCs function more efficiently and effectively.
• Directly fostering relationships and education for woman-owned small businesses through AWBC’s HOPE2Women platform

AWBC’s vision is to be the leading national voice and resource for igniting the economic power of women’s entrepreneurship by advocating for, engaging, and supporting the WBC network.

Job Summary:

AWBC is seeking a passionate and dynamic Digital Marketing Manager to lead our digital marketing initiatives for AWBC and its HOPE2Women brand. The ideal candidate will be responsible for developing, managing, and executing our digital marketing strategies, primarily focusing on social media development and content creation, website content updates, blog posting, and other creative digital marketing efforts. This role is crucial in amplifying our mission, reaching new audiences, and engaging our community.

The Digital Marketing Manager is responsible for the following:

• Social Media Management: Develop and implement strategic social media plans across various platforms (e.g., Facebook, LinkedIn, Instagram, Tiktok), including content creation, scheduling, engagement, and analytics to expand reach and engagement.
• Content Creation: Create compelling digital content, including blog posts, social media posts, newsletters, and other digital media to effectively communicate the organization's mission and impact.
• Website Management: Update and maintain the organization's wordpress website content, ensuring it is informative, engaging, and aligned with SEO best practices.
• Digital Campaigns: Plan and execute creative digital marketing campaigns to promote the organization’s initiatives, events, and fundraising efforts, ensuring consistent messaging across all channels.
• Analytics and Reporting: Monitor, analyze, and report on key metrics to measure the effectiveness of digital marketing efforts. Use data to refine and improve future campaigns and strategies.
• Community Engagement: Foster and manage online communities, encouraging active participation and engagement among our supporters and network members.
• Collaboration: Work closely with all members of the AWBC team, government affairs, board and committee members, and external stakeholders to ensure marketing strategies align with organizational goals and effectively reach target audiences.
• Brand Partnership: Effectively manage and comply with branding requirements and standards of key national entrepreneurial resource partners, foundations, lenders, and other national brands

Qualifications:

• High-level knowledge of creation and maintenance of social media content, in particular Instagram and Tiktok
• Experience in entrepreneurship, management, marketing, business administration or related field
• 3 years’ experience digital marketing
• Tech savvy- proficiency with google suite, canva, social media, CRM systems
• Organized and detail-oriented with the ability to create project plans and work a project from start to finish
• Enjoys making projects run smoothly, on time and on budget
• Strong oral, written and interpersonal skills
• Flexible schedule to work early mornings or evenings, if/when necessary
• Ability to travel 10-20% of the time, if necessary

Competencies:

• Drive: Motivated to meet and exceed goals and quotas.
• Initiative: Measure self against a standard of excellence. Undertake self-development activities and learn new skills, seek increased responsibilities and ask for help when needed. Demonstrate the ability to work independently and harmoniously with a variety of personalities and leadership styles.
• Communication Skills: Clearly and persuasively communicate, including public speaking; listen and seek clarification, write clearly and informatively.
• Integrity: Work well in a rapidly changing environment; treat others with respect and consideration; accept responsibility for their own actions. Understand business implications of decisions, align work with strategic goals, complete administrative tasks and develop strategies to achieve organizational goals.
• Flexibility: Able to multitask in a changing work environment. Handle competing demands and unexpected events. Willingness to change the approach to best fit the situation.
• Dependability: Follows instructions, takes responsibility for own actions; keeps commitments

Benefits offered:

• Paid time off
• Health insurance reimbursement
• 401K
• Discretionary performance incentive

The Association of Women’s Business Centers is an Equal Opportunity Employer and does not discriminate on the basis of race, gender, ethnicity, religion, sexual orientation, national origin, age, physical or mental disability, or veteran status.

A material condition of your employment with the Association of Women’s Business Centers, Inc. (AWBC) is your consent and agreement to use your best efforts to provide for the security and confidentiality of the organization’s resources at all times. Further, your acceptance of employment indicates that you understand and accept all requirements in the above job description. AWBC is an At-Will employer. Regardless of any other written provisions, either you or AWBC may terminate the employment relationship at any time, for any reason, with or without cause or notice. Nothing in any document or statement, written or oral, shall limit the right to terminate employment at will. No officer, board member, employee, or representative of the organization is authorized to enter into an agreement – express or implied – with any employee for employment for a specified period of time unless such agreement is in a written contract signed by the CEO.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off
• Parental leave

Schedule:

• Monday to Friday

People with a criminal record are encouraged to apply

Application Question(s):

• Describe your experience creating and editing web content:
• Describe your experience with creating content and managing multiple social media platforms and strategies, including instagram and tiktok

Experience:

• Social media marketing: 3 years (Required)

Work Location: In person