CopyWriting Manager - Digital jobs in Lake Havasu City, AZ

POSITION OVERVIEW

We are seeking a versatile and innovative individual to join our team as the Manager of Digital Content. As the Manager, you will be responsible for overseeing the development, implementation, and management of our digital products and digital content across various platforms. Your expertise in product management, digital technologies, and content strategy will be essential in driving user engagement, maximizing revenue opportunities, and creating a seamless digital experience for our customers.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following and other duties may be assigned as necessary:

• Develop and execute a comprehensive digital product strategy, aligning with overall business goals and customer needs
• Identify and prioritize new digital product opportunities, conducting market research and competitor analysis to inform product decisions
• Collaborate with cross-functional teams, including technology, design, marketing, and content, to drive product development and enhancements
• Create and implement a content strategy for various digital platforms, including websites, mobile apps, social media, and email marketing
• Oversee the production and curation of engaging and relevant digital content that aligns with brand messaging and resonates with the target audience
• Analyze user behavior and feedback to continuously improve the user experience of our digital products and platforms
• Implement A/B testing and usability studies to optimize features, content presentation, and user interactions
• Identify opportunities to monetize digital products and content, working closely with the marketing and sales teams to drive revenue growth
• Track and analyze key performance indicators (KPIs) for digital products and content, providing regular reports to stakeholders
• Develop and implement strategies to distribute digital content effectively across multiple channels to reach our target audience
• Collaborate with marketing and social media teams to promote digital products and content through various marketing campaigns
• Liaise with technology partners and vendors to leverage the latest digital solutions and technologies for product development and content management
• Manage vendor relationships and contracts, ensuring deliverables meet quality standards and timelines
• Lead and mentor a team of digital product managers and content creators, fostering a collaborative and innovative work environment
• Set performance goals, conduct regular evaluations, and provide training to enhance team skills
• Build, maintain and optimize content on various digital platforms, including website, mobile app and email provider
• Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor's degree in Marketing, Business, Computer Science, or a related field (Master's degree preferred)
• Proven experience (at least 5-7 years) in digital product management, digital content strategy, or a related field
• Strong understanding of digital technologies, product development methodologies, and content marketing including at least 2 years of experience with HTML and CSS
• Demonstrated success in developing and executing digital product strategies that drive business growth and customer engagement
• Proficiency in digital content creation, distribution, and promotion across various platforms
• Knowledge of web analytics tools, data analysis, and reporting
• Excellent project management skills, with the ability to manage multiple initiatives and timelines
• Strong communication and interpersonal skills, with the ability to collaborate effectively with diverse teams and stakeholders
• Innovative mindset with a passion for staying up-to-date with the latest digital trends and technologies
• Must be willing and able to work a flexible schedule to include nights, holidays, and weekends
• Work in a fast-paced, busy, and somewhat stressful environment

SUPERVISORY RESPONSIBILITIES    

This position will supervise line level Members within the department 

DIVERSITY COMMITMENT 

Fontainebleau Las Vegas is committed to ensuring an inclusive space and sense of belonging for our Members. We believe our workforce should reflect the vast diversity of the communities we serve, and that diverse voices should be intentionally integrated into our work. We foster a culture of difference and diversity of identity, experience, and perspective, while actively striving for inclusive behaviors across our Company. By promoting these values and continuously pushing for better, we aim to create a positive work environment that encourages equality, inclusion, empowerment, and respect.  

CERTIFICATES, LICENSES, REGISTRATIONS

Member must be able to qualify for licenses and permits required by federal, state, and local regulations.

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS  

The physical demands described here are representative of those that must be met by a Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the Member is regularly required to stand and use hands and fingers to handle or utilize objects, tools, or controls. The Member frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision and peripheral vision.

The Member must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Member encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Member could be exposed to an environment containing unrestricted secondhand tobacco smoke.

PAY TRANSPARENCY 

Fontainebleau Las Vegas believes in developing and supporting our talent into the future. Our compensation program is designed to attract, motivate, and retain talented Members who are the driving force behind the Company's success. We strive to provide market-competitive compensation. Salary will be commensurate with experience and skill set, considering a candidate's qualifications, skills, competencies, and experience, as well as internal equity and market data alignment.

In alignment with our Company culture, we will strive to communicate openly about the goals of the Company and the design of the compensation program. The compensation process is designed to be fair and simple so that all Members and managers understand the Company's goals and future career development opportunities for upward mobility.