CopyWriter, Sr. - Digital produces written content for various online platforms, including website articles, blog posts, social media posts, email newsletters, and more. Researches, validates, and develops clear and compelling content that adheres to required branding and style guidelines. Being a CopyWriter, Sr. - Digital works closely with the marketing and creative teams to brainstorm ideas, develop content strategies, and ensure consistency in tone, style, and messaging across all channels. Incorporates search engine optimization best practices in all materials produced. Additionally, CopyWriter, Sr. - Digital ensures that all grammar, spelling, flow, tone, and style are appropriate for the writing project. Utilizes content management tools to prepare materials. Requires a bachelor's degree in english, communication, journalism. Typically reports to a manager. The CopyWriter, Sr. - Digital work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a CopyWriter, Sr. - Digital typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG Western Region, located in Washington State.
This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, E-Newsletters and other emerging solutions.
The ideal candidate will:
Job Functions
Ad Strategy - This position will manage digital advertising strategy, both from a business, sales and technical perspective. This role will assist with the budget development and projections for advertising. A great digital leader will come with a plan of action to grow digital revenue and to motivate staff in that direction.
Analytics - This position also will measure the effectiveness of various marketing campaigns. Google Tag Manager and Analytics understanding are a necessary component.
Shared Responsibilities - This role requires a minimum 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts are receiving superior customer service (i.e. campaign metrics, check-ins, etc…)
APG Digital Team - This position will be part of the APG Digital Management Team, requiring regular participation in group calls and projects.
Please send resume and cover letter to dbrookst@skagitpublishing.com
Minimum Requirements
Technology Skills
Proficiency in Microsoft Office, Word, Excel, PowerPoint & G-Suite required. Ability to learn other relevant software programs and teach direct reports is paramount.
APG is an Equal Opportunity Employer
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0 CopyWriter, Sr. - Digital jobs found in Bellingham, WA area