We are looking for a dynamic Copywriter to join our team based in West Palm Beach, FL or work remotely.
This role requires a very strong aptitude for developing content that promotes SaaS products. You’ll be our expert that creates messaging strategies and builds content that optimizes our website and drives more conversions. This role will leverage copy to drive traffic, increase free trial signups, activate new registrations, generate sales leads, turn free users into paying customers and minimize churn. You’ll also support customer-facing roles throughout our organization by developing strong content to support their selling and retention efforts.
To be successful in this role, you’ll need to write captivating content that highlights our value prop, write blogs and web copy that generate quality leads, develop strong copy for external facing assets that increases conversion rates, and align messaging across multiple channels to promote the PlanHub platform. These assets include, but are not limited to, website pages, landing pages, emails, application pages, sales enablement materials, press releases, knowledge base articles, social posts, longer-form lead magnets, and ads.
What you'll do to make an impact:
- Create persuasive, engaging, and accurate copy that communicates the value of PlanHub’s preconstruction solutions.
- Clearly articulate how product features support our value prop and differentiate us from competitors.
- Use a defined brand voice to personify and differentiate the PlanHub brand, supporting our agencies in implementing a consistent brand voice across assets.
- Build a deep understanding of the personas using PlanHub, confirming content effectively resonates with our audience.
- Use testing frameworks and data-driven messaging to optimize copy across multiple marketing assets.
- Support building of content used in go-to-market strategies, such as awareness campaigns, webinar promo copy, social posts, training materials, etc..
- Establish PlanHub as the best marketplace solution for our ideal customers.
- Create long-form content to demonstrate PlanHub as an authority and thought-leader in the construction technology industry.
- Leverage customer testimonials to establish social proof.
What you'll need to be successful:
- The ability to develop thoughtful and engaging content supporting promotional campaigns across a variety of channels.
- Knowledge of SEO best practices to build high-ranking content that drives traffic.
- Experience in persuasive writing and conversion optimization, leveraging the emotions and desires of our target audience to encourage taking action.
- Ability to read and interpret marketing data, leading indicators and campaign performance.
- Strong understanding of the construction industry and PlanHub’s value proposition to communicate unique selling points that solve our target market’s pain points.
- Ability to write and think creatively.
- Flexible approach and willingness to adapt to changing growth strategies.
- Experience writing copy that is grammatically correct.
- Journalistic experience is a huge plus (ability to interview a SME and develop multiple types and lengths of content).
What's in it for you:
The opportunity to join a dynamic team that landed into the top list of Inc. 5000 in 2023 You can make an immediate impact as PlanHub moves to dominate the industry! PlanHub offers:
- An awesome culture where you will be empowered, make an impact, learn a ton,
- Remote friendly
- Open time-off policy
- An excellent benefit package, including medical, dental, vision and life insurance
- 401(k) plan with company match
- This position will be a remote position within the United States. Occasional trips to our West Palm Beach, FL office, may be required. Applicants must be authorized to work for any employer within the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.