Copywriter jobs in East Hartford, CT

Junior Copywriter

The start of a rewarding career awaits you at Engineering Services & Products Company (ESAPCO). Since 1979, we've grown from a regional, two-person office to the industry-leading manufacturer of fabric structures and greenhouses with over 30,000 products distributed through direct marketing, three online stores and two lead-generation websites.

We are seeking a hard-working, creative-thinking team player to join our Marketing team. As a Junior Copywriter, you will be responsible for producing unique and creative copy that can be used across numerous marketing campaigns in both print and digital formats. You will work with a team to optimize copy for search engine results and perform on-going keyword research, including discovery and expansion of keyword opportunities. Strong writing skills is a must, as you will be producing articles for the numerous publications we work with and on our blog. You will also write product-specific copy for catalogs and the web. We are looking for someone that is highly motivated and can facilitate our marketing efforts by delivering consistently exceptional copy.

Essential Duties and Responsibilities

• Write and produce industry-specific articles that can increase brand exposure through publication on the web and in magazines.
• Write new product copy, blogs, press releases, brochures, case studies and more.
• Create engaging copy for our eblast campaigns that delivers consistent results.
• Proof all copy that’s utilized by the Marketing Department.
• Maintain our social media accounts and deliver content that helps convert followers into customers.
• Assist content and keyword strategy.
• Perform on-going keyword discovery and integrate into web copy to improve on page SEO.
• Track, report and analyze website analytics.
• Work with others to create engaging ad copy that converts to sales or legitimate leads.
• As a Junior Copywriter you will work with the Creative Team and write copy on new agricultural and horticultural products.
• Work with a web team to keep content fresh and updated.
• Other duties as assigned.

Desired Skills

• Bachelor’s degree in Marketing, Journalism, English, or any other major that requires writing.
• This is an entry-level position, but candidates will be expected to provide writing samples.
• Knowledge of Google Analytics, Google Search Console, and other SEO tools (i.e. SEMRush).
• Knowledge of SEO, SEM, and other digital marketing strategies.
• Excellent communication and creative problem-solving skills.
• Ability to take on numerous jobs and prioritize them to ensure tasks are completed correctly and in a timely manner.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Compensation

Salary to commensurate with experience.

Benefits

We offer an excellent benefits package, including medical, dental, vision, educational assistance, 401(k), life insurance, disability, vacation, holidays, personal/sick time, employee referral, product discounts, and more.

Engineering Services & Products Company is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.