CopyWriter - Digital produces written content for various online platforms, including website articles, blog posts, social media posts, email newsletters, and more. Researches, validates, and develops clear and compelling content that adheres to required branding and style guidelines. Being a CopyWriter - Digital works closely with the marketing and creative teams to brainstorm ideas, develop content strategies, and ensure consistency in tone, style, and messaging across all channels. Incorporates search engine optimization best practices in all materials produced. Additionally, CopyWriter - Digital ensures that all grammar, spelling, flow, tone, and style are appropriate for the writing project. Utilizes content management tools to prepare materials. Requires a bachelor's degree in english, communication, journalism. Typically reports to a manager. The CopyWriter - Digital occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a CopyWriter - Digital typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
*Strategicallyhelp refine thecompany's visionand multifaceted plan for growth and excellence.
*Develop, implement, and execute corresponding marketing strategies and initiativesby end market and channel with accountable goals, visible results, and compelling return on investment.
*Leaddisciplined, efficient, and effective tactical executionof marketing activities.
*Challenge the status quoand elevate/modernize our marketing messages, social media, trade show experience, and customer communications.
*Lead, coach, develop, engage, and grow the marketing team to build strongcross functional partnerships.
To succeed, you will need a flexible skill set, including the ability tothink analytically, implement strategically, and execute tacticallyby collaborating across many teams, levels, and situations.Ultimately, a top-notch leader should maintain in-depth knowledge of the market and competitive service offerings and have excellent customer service, interpersonal, and communication skills.
Here's part of the day to day--
*Brand Excellence:Reinvigorate and sustain industry leading brand clarity, awareness and engagement with customers and channel partners
oCreate clarity of differentiation in a competitive environment:develop and implement the brand/product differentiation strategy within a dynamic and crowded competitive marketplace
oExpertise in multiple end markets(Foodservice, Retail, and Scientific)and channels(e.g. national accounts, dealers, etc.)
oCreate, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
oManage and optimize the marketing budget, ensuring efficient allocation of resources to achieve business goals.
Qualifications:
Clear All
0 CopyWriter - Digital jobs found in Tupelo, MS area