CopyWriter - Digital produces written content for various online platforms, including website articles, blog posts, social media posts, email newsletters, and more. Researches, validates, and develops clear and compelling content that adheres to required branding and style guidelines. Being a CopyWriter - Digital works closely with the marketing and creative teams to brainstorm ideas, develop content strategies, and ensure consistency in tone, style, and messaging across all channels. Incorporates search engine optimization best practices in all materials produced. Additionally, CopyWriter - Digital ensures that all grammar, spelling, flow, tone, and style are appropriate for the writing project. Utilizes content management tools to prepare materials. Requires a bachelor's degree in english, communication, journalism. Typically reports to a manager. The CopyWriter - Digital occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a CopyWriter - Digital typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
The Copywriter plays a pivotal role within the creative department, collaborating seamlessly with the creative team to ideate and craft compelling copy across a diverse range of mediums, including print, broadcast (radio and television), web/digital, social media [including community management support], outdoor, and more. In addition to creating captivating content, the Copywriter also works closely with cross-functional teams such as administration, media, web, and public relations to strategize campaigns, bolster brand development efforts, generate internal documentation, produce engaging social media content, and compose award nominations and additional materials as requested. This role necessitates a penchant for market research, a deep understanding of clients, and the ability to brainstorm innovative ideas, all geared towards delivering exceptional ROI and boosting conversions.
Responsibilities:
Conceptualization and Collaboration: Work closely and collaboratively with the creative team to brainstorm and develop creative ideas and campaigns.
Research Expertise: Conduct in-depth market research and compile relevant findings for internal and client use, providing valuable insights to inform strategic decisions.
Copywriting: Write and meticulously edit copy for both client projects and internal initiatives, ensuring it aligns with the brand's unique voice and objectives.
Team Collaboration: Collaborate effectively with other content strategists to ensure consistency and coherence across all copy-related endeavors.
Client Interaction: Actively participate in client meetings and internal strategy sessions, effectively communicating ideas and adapting copy to address client feedback and goals.
Social media ideation and collaboration: Generate creative ideas and work collaboratively to plan and develop social media content and community management support.
Requirements:
Versatile Writing Skills: Proficiency in various writing styles for different mediums, with a keen sense of when and how to apply them to effectively engage the target audience.
Agency Experience: Previous experience working within a creative team, preferably in an agency environment, to understand the dynamics of collaborative work.
AP Style Mastery: Proficient knowledge of AP style to maintain consistency and professionalism in all written materials.
Exceptional Language Skills: Strong command of grammar, punctuation, and syntax, coupled with excellent research abilities to create well-informed content.
Deadline-Driven: Demonstrated ability to consistently meet or surpass provided copy deadlines, even under pressure and tight timelines.
Passion for Writing: An inherent passion for writing, a willingness to learn, and adaptability in response to rapidly changing priorities.
Composure under Pressure: Ability to remain composed, maintain a sense of humor, and excel in high-pressure situations and tight deadlines.