Content Specialist, Sr. curates content used for a variety of web, mobile, and other platforms. Researches, coordinates, edits, and integrates the work of writers and designers to produce layouts that meet established branding and style guidelines. Being a Content Specialist, Sr. organizes content in a way that makes sense/is most useful for target customers. Stays up-to-date on best practices and make recommendations for content strategy. Additionally, Content Specialist, Sr. analyzes content needs and studies content consumption data to optimize content. Identifies and tracks metrics to measure the success of content curation efforts. Develops a schedule for updates, archiving, and ongoing production of content. Requires a bachelor's degree. Typically reports to a manager. The Content Specialist, Sr. occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Content Specialist, Sr. typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
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Senior Content Marketing Specialist
We are looking to hire a driven Senior digital content specialist to focus on long-form content and thought leadership, ultimately responsible for developing and executing content that not only drives traffic and generates leads but also positions our company as a leader in the industry. This role will leverage expertise in content creation, keyword research, and user engagement analysis to craft compelling narratives that resonate with our target audience and drive measurable results.
To be successful as a content marketing specialist, you should be able to collaborate with the marketing team to develop innovative ideas and see them through to completion. Ultimately, an outstanding content specialist should demonstrate exceptional content presentation skills and be able to work well under pressure. Responsibilities include but are not limited to:
Senior Content Specialist Responsibilities:
Research and write high-quality content in conjunction with subject matter experts, including articles, whitepapers, case studies, blog posts, and social media posts, that is consistent with the company's brand image and addresses both business goals and customer needs.