Content Specialist curates content used for a variety of web, mobile, and other platforms. Researches, coordinates, edits, and integrates the work of writers and designers to produce layouts that meet established branding and style guidelines. Being a Content Specialist organizes content in a way that makes sense/is most useful for target customers. Stays up-to-date on best practices and make recommendations for content strategy. Additionally, Content Specialist analyzes content needs and studies content consumption data to optimize content. Requires a bachelor's degree. Typically reports to a manager. The Content Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Content Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Position: Content Specialist Status: Exempt
Reports To: Marketing Supervisor Approval Date: 11/22/2023
Last Revised: 11/14/2023
Position Summary
As a Content Specialist at Steffes, you will leverage your expertise to attract and engage internal and external stakeholders through strategic and creative content. Your role involves refining, enhancing, and driving brand awareness, product adoption, and use. The primary focus will be on creating and implementing a comprehensive plan for content production, covering curation, design, production, analysis, management, and measurement. You will establish the organization's editorial voice and determine content needs, channel selection, and distribution.
Steffes Core Values
Trust: We promote growth and long-term success by making wise decisions with trust as an essential component.
Respect: We unleash creative talents of our diverse workforce by treating each other the way we would like to be treated.
Teamwork: We believe people achieve much more by working together.
Integrity: We follow through and keep our word while being open, honest, ethical, and fair.
Safety: We view our co-workers as family members of our business and strive to ensure safety for all.
Humility: We recognize and appreciate strengths and contributions beyond one’s self. We are modest, genuine, and authentic.
Key Responsibilities
Develop engaging content for websites, brochures, presentations, case studies, whitepapers, newsletters, presentations, leadership messages, and other relevant communication channels.
Build strong relationships with internal teams to gain a deep understanding of target audiences, ensuring content resonates effectively.
Craft content based on thorough research, organization of facts, or through conducting insightful interviews on assigned topics.
Conduct content audits to evaluate the performance of existing content and update it as necessary to maintain relevance.
Recommend appropriate media channels for content delivery based on industry trends and audience preferences.
Ensure all content is optimized for search engine optimization (SEO), incorporating strategic keyword placement to enhance visibility.
Contribute to the development, management, and execution of marketing efforts, including email marketing, direct mail, interactive content, webinars, and advertising campaigns.
Work collaboratively with cross-functional teams to ensure content aligns with brand guidelines, providing support in communications, grammar, editing, and marketing.
Create, adjust, and maintain a calendar of project deadlines and content launch dates to ensure timely and organized content delivery.
Assist in analyzing market data, including campaign results, online traffic, and various marketing programs, to evaluate effectiveness and contribute insights for future strategies.
Support internal and external programs, events, and other initiatives to enhance overall marketing effectiveness.
Maintain a positive work atmosphere by acting and communicating in a manner as to collaborate with customers, clients, co-workers, and management.
Help the company meet its quality and safety objectives.
Complete other duties as assigned.
Core Expectations
Customer Service - Demonstrate excellent customer service and display a positive attitude and behavior consistent with the Steffes Code of Conduct and Core Values.
Quality - Actively support and participate in Quality Improvement.
Conduct - Demonstrate and support the Steffes Code of Conduct.
Policies and Procedures - Demonstrate and support Steffes Policies and Procedures by:
Job Requirements/Qualifications
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Physical Demands of Position
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
Schedule:
Education:
Experience:
Ability to Commute:
Ability to Relocate:
Work Location: In person