Compliance Director - Healthcare jobs in Minnesota

Build your future with Sovos.

If you are looking for an opportunity where career-minded professionals can achieve success while bringing their best and whole selves to work each day, Sovos may be the company you have been looking for. Employees at Sovos operate on the leading edge of digital technology while working to improve lives and the communities in which we live and work. When we say Solve Tax for Good, we mean For Good in every sense of the word. Our organizational commitment is to provide a place where employees can thrive and progress in their careers while having the support behind them that only a global company can offer.

Sound like this might be the opportunity you have been looking for?

Take a look at our career posting below.  Don’t check all the boxes? Apply anyway!  We are focused on hiring the right people, not the “right” resume.

It’s not about what you have done somewhere else, it’s all about what you are capable of doing here.

 The Work You'll Do:

At Sovos, we are not just any software company - we are experts in helping business manage the complexities of tax regulations worldwide.  As a global organization, we have experienced remarkable growth in revenue, headcount and geographical presence over the years.  What sets us apart is that our growth has been fueled by the ever-constant world of tax, making us less impacted by the fluctuations that may impact other businesses. Tax is a fundamental part of every economy, and it's here to stay!

That's where you come in.  We are looking for a talented and innovative marketer to take charge of our integrated campaigns across various channels.  As a strategic marketer, you will play a pivotal role in amplifying our story on a global scale, reaching our target audience through a multi-channel approach.  Your primary responsibility will be to increase awareness and demand by leveraging online/web marketing, organic search, and paid media programs.

To excel in this leadership role, you should possess a wealth of experience in performance-based website and digital marketing strategies. Your operational mindset will allow you to effectively leverage data to build a framework that delivers on core KPIs. Your true passion lies in creating and executing Integrated Campaigns, spanning across four program families: Brand, Demand, Customer Marketing, and Enablement (sales and partner). This includes a comprehensive array of assets throughout the marketing funnel, from utility assets like landing pages and content to various marketing go-to-market motions (eCommerce/scaled acquisition, Partner, ABM). Your expertise will be reflected in 12-month rolling tactic plans that guide the deployment of assets to achieve commercial marketing objectives within each motion, with a clear budget allocation for each initiative.

As a member of our dynamic team, you will have the opportunity to make a significant impact on our global market presence and revenue growth. We value creativity, innovation, and a collaborative spirit, and we will empower you to take ownership of your ideas and turn them into reality. You will have access to cutting-edge technology and resources, enabling you to unleash your full potential.

What We Need from You

• Effective management of alignment with Marketing Strategy, PMM and Centers of Excellence (COE) within a ‘One Motion Marketing’ approach, to ensure effective collaboration across all functions that inform Integrated Campaigns.
• Ensure a deep understanding of Sovos overarching Marketing Strategy within the Integrated Campaigns Team – Customer Centric, Brand Led, Human to Human, Digital First Marketing.
• Ensure a deep understanding of (behavioral and attitudinal) customer segmentation within the entire Integrated Campaigns Team. The team will have a deep understanding of customer needs, buying behaviors, emotional characteristics, etc. of the customers within focus segments.
• Where required, influence the PMM organization to ensure that the right breadth and depth of information flows into the Integrated Campaigns team around: Growth Plans, Value Proposition Calendars and Go To Market Blueprints – by BU and Region.
• Engage effectively with Centers of Excellence (Mops, Digital, Partner Marketing) to ensure the highest possible quality of deliverables and assets from the COE’s.

Create customer centric Integrated Campaigns for Sovos Business Units and Markets / Hub and evolve Campaign Strategy over time, in line with growth objectives for the business.

• Establish the definition of a campaign as an initiative that seeks to move an audience with a specific set of needs through its buying and customer journeys.
• Ensure campaigns are correctly aligned to an audience of buyers or customers that collectively represent a market opportunity as specified by PMM.
• Ensure campaigns are focused on the needs of buyers or customers, not on the attributes or features of products or services that xxx sells.
• Ensure that campaigns have core themes that address the business and emotional needs of the relevant audience (the theme must be creative manifestation, inspired by the need).
• Ensure that campaigns are organized into four program families: Brand, Demand, Customer Marketing and Enablement.
• Design campaigns for durability – ensure repeated exposure and multiple types of tactics that reinforce each other over a rolling 12-month period.
• Evolve Campaign strategy and hierarchy over time, in line with strategic business priorities and growth objectives.

Establish four Program Family Integrated Campaigns approach across all core Go To Market Motions – eCommerce/Scaled Acquisition, Partner Marketing and Vertical One to Many ABM.

• Have/Develop a deep understanding of optimal GTM motions across all BU’s and markets/hub.
• Establish a clear and simple campaign hierarchy across BU’s and Markets, leveraging the four-family approach.
• Establish clear strategic direction around the ‘Jobs To Be Done’ by each program family (e.g create mental availability, activate demand, cultivate advocacy, etc.).
• Support establishment of appropriate budgets across each program family to ensure achievement of growth and commercial objectives.

Develop and Implement Creative and Communications strategy for Integrated Campaigns.

• Based on the continued development of Sovos Brand, evolve campaigns creative strategy to ensure Sovos advertising creative is always cut through in the market.
• With Marketing Strategy (econometrics) and Media, develop communications strategy guidelines for BU’s and Markets.
• Create advertising assets for BU’s/Markets/Hub for Integrated Campaigns, covering the entire funnel (brand, education, solution, selection) and all relevant formats.
• Produce advertising assets for Integrated campaigns across all BU’s and Markets/Hub, covering the entire funnel.
• Use appropriate AI and Testing methodologies/tools to continuously increase xxx creative quality score across all ad formats.
• Measure and articulate the performance of creative across all advertising formats/activations and support in market creative optimization processes, to ensure appropriate contribution of creative to commercial success.
• Support improvement of relationships between key agencies xxx uses, e.g. creative, media, production, etc.

Qualifications:

• Proven success leading a global marketing team, with a breadth of knowledge around marketing operations and campaign execution.  This includes
  • Building, executing, and scaling cross-functional marketing programs.
  • Using data and metrics to measure impact and determine improvements.
  • Presenting metrics and progress to goal to senior leadership.
  • Scaling marketing across multiple locales and/or products.
  • Building close working relationships with internal and external partners across social, marketing, creative agency, media, etc.
  • Experience with Salesforce or other CRM tools
  • Experience with Marketo or other Marketing Automation tools
• Advanced user of Excel and familiarity with BI tools such as Tableau, Power BI, etc.
• An understanding of Intent Data and ABM approach will be helpful.
• Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug screen upon hire

What Does Sovos Offer You?

The tools to enhance your life - because we want you to enjoy your life outside of work.

• Flexible Paid Time off
• Flexibility in work - hybrid/remote options available for most roles
• Paid Family and Medical Leave options.
• Tuition Reimbursement
• Generous 401k match
• Globally recognized training and development programs

Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees.  We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law.  At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background

Sovos was built to solve the complexities of the digital transformation of tax, with complete, connected offerings for tax determination, continuous transaction controls, tax reporting and more. Sovos customers include half the Fortune 500, as well as businesses of every size operating in more than 70 countries. The company’s SaaS products and proprietary Sovos S1 Platform integrate with a wide variety of business applications and government compliance processes. Sovos has employees throughout the Americas and Europe and is owned by Hg and TA Associates. For more information visit www.sovos.com and follow us on LinkedIn and Twitter.

#LI-Hybrid