Category Manager develops the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets. Leads a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Being a Category Manager works closely with sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities. Provides effective promotional materials. Additionally, Category Manager may develop special arrangements with vendors to enhance product promotions. Requires a bachelor's degree of marketing. Typically reports to a head of a unit/department. The Category Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a Category Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
Shearer's is a leading contract manufacturer and private label supplier in the snack industry in North America. Headquartered in Massillon, Ohio, Shearer's has 17 state-of-the-art, geographically diverse manufacturing facilities in Ohio, Texas, Arkansas, Arizona, Minnesota, Pennsylvania, Virginia, Iowa, Ontario and Alberta, Canada, including one of the industry's first Leadership in Energy and Environmental Design platinum LEED certified facilities in Massillon, Ohio.
The Company is known for producing the highest quality snacks in assorted flavors and sizes, including kettle cooked potato chips, traditional potato chips, tortilla chips, cheese curls and other extruded snacks, and corn chips, as well as cookies, crackers, and wafers.
Director, Category Management Job SummaryThe Director, Category Management is responsible for building a strong partnership with all Shearer’s customers by leveraging data and insights to develop powerful selling stories that drive Shearer’s portfolio expansion and increase share of retailer items / shelf.
As a senior manager in the organization, this individual must assist in driving strong cross-functional collaboration to build best practices in insights and category leadership.
This role reports to our Sales SVP and will assist in strategy development, assortment recommendations, new item presentation, category business reviews, and all aspects of shelving and organizing products in a category friendly way online and offline.
Utilizing consumer and shopper insights, you will develop innovative solutions to deliver mutually beneficial business growth.
Your seat at the tableEstablish category management defining strategies to provide the framework for customer / account specific plans focused against merchandising, product assortment, placement, pricing, and promotion online and offlineServe as the category expert internally, creating compelling, actionable & measurable category plans and working collaboratively with cross-functional teams including sales, strategy, shopper marketing, and insightsDevelop and present comprehensive, concise, and objective category reviews incorporating shopper, consumer, retailer, syndicated and loyalty dataMaintain tracking and reporting of company and customer assortments to monitor progress against goals, identify incremental opportunities to drive the businessPresent insights and provide strategic point of view in customer, internal, and board meetings as well as ad hoc discussions as applicableDevelop long-term partnership with customers through tactical and strategic customer relationships, including senior levelCollaborate with customer team to expand category leadership in omnichannel and digital solutionsBring intellectual curiosity and a forward-thinking mentality to maintain awareness of market trends and competitor strategies and adjust Shearer’s strategy accordinglyParticipates in the development of best practices in Category Management, and pursues the knowledge needed to improve departmental capabilities and professional agilityWhat you bring to the table Bachelor’s degree in Business, Marketing, Management, Finance, Accounting, Data Analytics, or related field, MBA preferredA minimum of 4-6 years of progressive sales, category management, trade marketing, analytics, consumer or shopper insights experienceProven experience leading customer engagements in both space and assortment, pricing strategy, trade promotion strategy, and omnichannel solutions, building indispensable, collaborative partnerships with retail customersAbility to develop and deliver a strategic plan, measuring and monitoring results, and make recommendations to achieve growth targets through category leadershipAbility to present and calibrate critical challenges at the executive levelPrevious sales experience is preferredExpertise in the Category Management process and proficient in syndicated and panel data as well as familiarity with pricing, promotion and assortment optimization software knowledge and experience working with customer POS data systems (experience with data sources such as Nielsen, IRI, NPD, Numerator, dunnhumby, Spectra / demographics)Advanced Microsoft Office Suite skills (Excel, Word and PowerPoint)Exceptional communication skills verbal, written & presentationStrong planning / organizing skills;
You will be considered for employment in our inclusive workplaceBecause at Shearer’s, we are committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, protected veteran status, or any other characteristic protected by law.
This is your invitation to apply now!To all recruitment agencies : Shearer’s Snacks does not accept agency resumes. Please do not forward resumes to our jobs alias, employees or any other company location.
Shearer’s is not responsible for any fees related to unsolicited resumes. Commercial #hlmg
Last updated : 2024-03-25