Category Management Analyst provides insights and recommendations to optimize new product introductions, distribution, shelving, price and promotional mix by analyzing marketing and customer data. Analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions. Being a Category Management Analyst conducts market specific assessments of competitors, vendors, and customers to support decisions and influence management. Requires a bachelor's degree. Additionally, Category Management Analyst typically reports to a supervisor or manager. The Category Management Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Category Management Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Summary:
Specialist, Category Management will support the category management team across multiple consumer product categories. Primary responsibilities will include mining and analyzing syndicated data, new product development, creating sales materials, and providing support on portfolio management.
Essential Duties and Responsibilities:
Market & Competitive Analysis
· Utilize syndicated data, market research, category insights, and market analysis to develop and update Sales Materials and support Product Development
· Launch new consumer market research to support and inform category insights
· Utilize Data Tools and Insights to become a Category Expert
Portfolio Management
· Leverage Cross-Functional Teams to Create selling slides for project approval meetings
· Manage Customer Correspondence Letters for any new portfolio enhancements
· Help keep product portfolio up-to-date based on market audits, syndicated data, consumer trends and online research
New Product Development
· Utilize research tools and consumer trends to develop Category Insights to inform Short-Term and Long-Term new product innovation pipeline
· Manage new product label claim development with Cross-Functional Teams
· Help prepare Customer Presentations and make category assortment recommendations
Supervisory Responsibilities:
n/a
Education Requirements:
Bachelor’s degree required in Business, Marketing or Communications
Experience Requirements:
0-2 years marketing or product development experience, preferably with consumer-packaged goods. Experience may include a summer internship.
Competencies:
· Works effectively within a team environment
· Strong organization and prioritization skills with a high level of detail
· Uses statistical methods to analyze data and generate reports
· Ability to collaborate effectively
· Should be detail-orientated and have the ability to manage multiple projects at one time
· Ability to work in a fast-paced, changing environment with short deadlines
· Must be able to utilize quantitative, qualitative and syndicated research tools to understand consumer trends and insights
· Work closely to assist with new product development and manage day-to-day business
· Good working analytical, communication and presentation skills
· Proficient at Microsoft Windows, Microsoft Office, PowerPoint and Excel or equivalent programs
Certificates, Licenses, Registrations:
None
Travel:
n/a
Work Environment:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
Job Type: Full-time
Pay: From $58,000.00 per year
Benefits:
Experience level:
Schedule:
Ability to Relocate:
Work Location: In person