Position Summary

The Christian and Missionary Alliance (C&MA) is seeking a Marketing Campaign Specialist. This is a full-time position located in Reynoldsburg, Ohio. This position works under the direction of the digital marketing team lead and is responsible for managing processes, implementation, and tracking of all development and National Office digital campaigns. . In the performance of these duties, this position will support the overall mission of the C&MA as described below.

Specific Duties

• Manages email marketing including planning, scheduling, list segmentation, design/layout, testing, and delivery
• Manages and develops regular content (defined as messages and imagery) for digital communications including newsletters, lead generation, and drip campaigns for the purpose of accomplishing organizational objectives
• Utilizes best practices for email marketing and increasing interactions, including spam compliance, effective subject lines, and knowledge of how emails render across email clients
• Tracks, analyzes, and accounts for the effectiveness of email campaigns; provides results/reports, brainstorms new ideas, and identifies areas for improvement
• Manages external email system including email address acquisition and segmentation, formatting, and distribution of National Office bulk emails
• Collaborates with development teams on to convert marketing campaign concepts into effective email communications
• Manages overall SEO/SEM strategy, with a strong focus on attribution and give conversion rate optimization
• Collaborates with area of ministry stakeholders to define and recommend target audience profiles through analysis of the data within the CMS/CRM
• Manages overall project management processes for digital marketing team, seeing that requirements are complete and assigned to the appropriate team members to ensure correct prioritization and timely completion
• Proactively researches and stays on top of industry trends, and uses a wide variety of programs and technologies to test/develop/promote/implement new ideas and strategies to generate digital marketing success
• May be asked to attend and work at biennial General Council

The Christian and Missionary Alliance (The Alliance, the C&MA) was birthed in 1887 from a vision of Pastor A. B. Simpson in New York City, who became heartbroken over the plight of the homeless, the immigrant, and the marginalized. Today, we share his passion to offer tangible help and lasting hope to the world’s neediest people.

We believe that from the beginning of time, God set in motion a loving plan for humanity that is carried out in each of us through the redemptive work of Jesus Christ. We believe the best way to see this plan fulfilled is by extending His love to those who have yet to experience it.

Through 2,000 churches in the United States and 700 workers in 70 countries, we pay forward the love of Jesus to suffering and overlooked people in our communities and throughout the world through a wide variety of developmental and compassionate care projects and initiatives.

Because the C&MA is a Christ-centered global movement, we place a high value on employing a diverse, multicultural workforce to accomplish His Great Commission. Accordingly, we will be proactive throughout our hiring process to embrace and cultivate racial and ethnic diversity among our U.S. National Office staff.

Requirements

• Four-year college degree in a related field required
• Requires 5 years of experience in a related position

Benefits

• Salary range $47,000 to $59,000 per year
• Health plan (medical/dental/vision/HSA)
• Life Insurance
• 403(b) retirement plan with a percentage of employer matching
• Retirement grant
• Long-Term disability
• Paid time off (vacation/holidays/personal days)
• Sick time (accrues, with additional extended illness bank for rollover hours)
• Other paid leave (compassionate care, jury duty, parental, etc.)
• Employee assistance program