CRM Targeted Marketing Campaign Manager jobs in Muskegon, MI

Description

Position Title: Marketing Manager

Department: Marketing

POSITION PURPOSE

We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will be passionate about developing and implementing innovative marketing strategies to drive credit union growth. This role requires a combination of strategic thinking, creativity, and hands-on execution to promote our products/services and enhance brand awareness effectively. The Marketing Manager will lead a team, collaborate with cross-functional teams, and leverage various channels to achieve marketing objectives.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• Develop and Execute Marketing Strategy: Design and implement comprehensive marketing plans aligned with company objectives, including product launches, promotional campaigns, and brand building initiatives.
• Team Leadership: Lead and mentor a team of marketing professionals, providing guidance, motivation, and support to achieve team goals and individual development.
• Brand Management: Manage and enhance the company's brand identity through consistent messaging, creative content, and impactful storytelling across all channels.
• Market Research and Analysis: Conduct market research to identify consumer trends, competitor activities, and opportunities for growth. Analyze data to derive actionable insights and refine marketing strategies accordingly.
• Digital Marketing: Oversee digital marketing efforts, including website management, SEO/SEM, email marketing, social media, and online advertising campaigns. Continuously optimize digital channels to maximize ROI and engagement.
• Content Creation: Collaborate with the content team to develop compelling marketing collateral, including website content, blog posts, whitepapers, case studies, videos, and infographics.
• Campaign Management: Plan and execute multi-channel marketing campaigns to generate leads, drive conversions, and increase customer retention. Monitor campaign performance, track KPIs, and adjust strategies as needed to achieve objectives.
• Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources and adherence to financial targets. Monitor expenses and ROI to optimize marketing spend.
• Other duties as assigned.

PERFORMANCE MEASUREMENTS

• Competitive intelligence and analysis are provided monthly. 
• Regular updating, presentation, and communication of the marketing roadmap. 
• Digital Marketing programs are appropriate, effective, and reviewed regularly.
• Service and product needs of current and prospective members are identified and met. 
• Good working relationships exist with area personnel. Assistance and training is provided as needed.
• Professional and effective marketing campaigns are maintained.
• Management is appropriately informed of area activities and of any significant problems. Required reports are accurate and timely. Suggestions for improved performance are provided.
• Good working relationships, DEI and collaborative initiatives exist with credit union personnel. 

Requirements

QUALIFICATIONS

EDUCATION/CERTIFICATION: Bachelor’s degree or equivalent required in a related field (Marketing, Business, Communications, etc).

REQUIRED KNOWLEDGE: 

• Experienced marketing manager  
• Experience with Asana or marketing project management tool

EXPERIENCE REQUIRED: 

• 7 years’ experience building, launching and managing marketing campaigns.

SKILLS/ABILITIES:  

• Equally creative and analytical in order to move fluidly between idea generation, strategy building and execution.
• Ability to discuss technical details and collaborate with production & design teams, while clearly communicating the credit union story with members, leadership, marketing and sales members.
• Ability to resolve escalated issues arising from operational hurdles; requiring coordination with other departments.
• Ability to manage multiple projects at a given time.
• Ability to self-start, work independently, stay organized, and prioritize tasks effectively.
• Always think “members first.”
• Strong follow through to ensure all tasks are fully completed and feedback loops are closed.
• Sense of urgency and deadline oriented.
• Technical competency with marketing management software and other computer applications.
• Mathematical Skills- Ability to calculate numbers and recognize patterns when analyzing data.

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

FINGER DEXTERITY: Using primarily just the fingers to make small movements such as typing, picking up small objects, or pinching fingers together.

TALKING: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.

AVERAGE HEARING: Able to hear average or normal conversations and receive ordinary information.

REPETITIVE MOTIONS: Movements frequently and regularly required using the wrists, hands, and/or fingers.

FINE VISUAL ABILITIES: Fine visual acuity with the ability to inspect closely or to assemble small parts. 

PHYSICAL STRENGTH: Sedentary work; sitting most of the time. Exerts up to 10 lbs. of force occasionally. (Almost all office jobs.)

WORKING CONDITIONS

NONE: No hazardous or significantly unpleasant conditions (Such as in a typical office.)

MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

REASONING ABILITY: 

• Ability to deal with a variety of variables under only limited standardization.  
• Able to interpret various instructions.

MATHEMATICS ABILITY:  

• Ability to compute discount, interest, profit, and loss; commission markup and selling price; ratio and proportion and percentage.  
• Able to perform very simple algebra.

LANGUAGE ABILITY:  

• Ability to read a variety of books, magazines, instruction manuals, atlases, and encyclopedias.  
• Ability to prepare memos, reports, and essays using proper punctuation, spelling, and grammar.   
• Ability to communicate distinctly with appropriate pauses and emphasis; correct punctuation (or sign equivalent), and variation in word order; using present, perfect, and future tenses.

INTENT AND FUNCTION OF JOB DESCRIPTIONS

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well constructed job descriptions are an integral part of any effective compensation system.  

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.  

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.