CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
At IPG Photonics, our Product Marketing Managers work collaboratively with product development, marketing, and sales to develop and implement a marketing strategy roadmap for a specific IPG solution. To successfully achieve their goals, Product Marketing Managers are expected to effectively work with colleagues across many IPG global departments and oversee the public-facing communication strategy across the complete product lifecycle.
In this role, you will be focused on supporting our entire range of laser system solutions, which span from handheld systems to laser workstations, through larger automated and robotic laser systems. These solutions enable researchers, fabricators and large manufacturers to benefit from the many advantages of laser based solutions versus traditional production methods.
Responsibilities
You will be responsible for all marketing functions from defining the business strategy to product planning and execution throughout the product lifecycle, and communicating the value outside of the organization to customers, potential buyers, clients, or investors.
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