CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
INTRODUCTION We're looking for an experienced and talented Marketing Manager for Legal Media Group (LMG), a portfolio company of Delinian (formerly Euromoney) to assist in the delivery of a marketing strategy across 4 streams to drive revenue beyond £10m in benchmarking and accreditation, £2m in client marketing solutions, £2m in subscriptions, and £1m in events, with a key focus on: email, social media (organic and paid), and internal display advertising.
JOB PURPOSE
The Marketing Manager, plays a critical role in enabling the planning and successful delivery of awareness and lead generation campaign programs across 11 brands. They will work closely with the Head of Marketing as well as the wider marketing team and in collaboration with other teams and stakeholders to develop and deliver various marketing plans and initiatives to increase brand awareness and maximise revenue potential, with a key focus on: email, social media (organic and paid), and internal display advertising.
KEY OBJECTIVES • · Execute and deliver effective marketing campaigns for our products, with a focus on digital channels such as social media and email marketing • · Oversee the creation of high-quality brand and campaign assets, working with in-house and external designers as well as Canva • · Design and execute sophisticated content marketing campaigns that promote brand awareness and strengthen client relationships • · Build a close collaboration with key stakeholder groups including Sales, Research, Customer Success and Product
KEY RESPONSIBILITIES • · Attend calls/meetings to develop relationships with key stakeholders and a good understanding of each brand and the products it offers • · Efficiently prepare, schedule and manage organic and paid social media activity with a key focus on CTR, lead generation and CPA/ROI • · Prepare, build and schedule the delivery of email campaigns with a focus on high-quality, relevant content and effective audience targeting • · Manage internal display advertising across LMG’s websites • · Produce high quality, customisable email templates using Pardot to support the standardisation of marketing and to improve turnaround times and overall efficiency • · Support the build, maintenance and optimisation of landing pages
EXPERIENCE, SKILLS & ATTRIBUTES
Experience & skills • · Extensive experience within the B2B legal and/or professional services industries, required • · Experience managing awards and/or research/accreditation programs, required • · Strong understanding of best practices in B2B lead generation across the full range of digital channels, required • · Solid experience using marketing automation tools (e.g. Pardot, Sprinklr, Stripo), required • · Demonstrated success working with sales to align marketing to business objectives, required • · Excellent ability to manage multiple projects and prioritize according to business needs, required • · Excellent written and verbal communication skills, required • · Experience using design tools like Canva and Adobe Creative Suite, preferred
Attributes • · Proactive and results driven, with a strong focus on commercial success, required • · Highly organized, able to work under pressure, multi-task and handle deadlines, required • · Entrepreneurial spirit; always seeking to go above and beyond, required • · Customer centric, required
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