CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
As a Marketing Manager, you will play a pivotal role in shaping and implementing our marketing strategies across four distinct brands. Your expertise will drive brand development, enhance customer engagement, and contribute to our overall business growth. You will collaborate with various departments and teams to ensure cohesive and effective marketing efforts.
Key Responsibilities:
Brand Strategy Development: Lead the development and execution of marketing strategies for four brands, ensuring each has a unique and compelling value proposition.
Cross-Functional Collaboration: Work closely with departments such as Sales, Product Development, Creative, and Customer Service to align marketing strategies with company goals and customer needs.
Campaign Management: Plan and oversee marketing campaigns across multiple channels, ensuring brand consistency and message alignment.
Market Research: Conduct and analyze market research to understand industry trends, competitive landscape, and customer preferences, adapting strategies as needed.
Performance Analysis: Monitor and report on the effectiveness of marketing campaigns and strategies, using data to drive continuous improvement.
Budget Management: Manage the marketing budget, ensuring efficient allocation of resources across projects and initiatives.
Content Development: Oversee the creation of engaging and relevant content for various platforms, including social media, websites, and print media.
Brand Advocacy: Act as a brand ambassador, representing and promoting the brands at industry events, conferences, and networking opportunities.
As a Marketing Manager, you will play a pivotal role in shaping and implementing our marketing strategies across four distinct brands. Your expertise will drive brand development, enhance customer engagement, and contribute to our overall business growth. You will collaborate with various departments and teams to ensure cohesive and effective marketing efforts.
Key Responsibilities:
Brand Strategy Development: Lead the development and execution of marketing strategies for four brands, ensuring each has a unique and compelling value proposition.
Cross-Functional Collaboration: Work closely with departments such as Sales, Product Development, Creative, and Customer Service to align marketing strategies with company goals and customer needs.
Campaign Management: Plan and oversee marketing campaigns across multiple channels, ensuring brand consistency and message alignment.
Market Research: Conduct and analyze market research to understand industry trends, competitive landscape, and customer preferences, adapting strategies as needed.
Performance Analysis: Monitor and report on the effectiveness of marketing campaigns and strategies, using data to drive continuous improvement.
Budget Management: Manage the marketing budget, ensuring efficient allocation of resources across projects and initiatives.
Content Development: Oversee the creation of engaging and relevant content for various platforms, including social media, websites, and print media.
Brand Advocacy: Act as a brand ambassador, representing and promoting the brands at industry events, conferences, and networking opportunities.
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0 CRM Targeted Marketing Campaign Manager jobs found in Edison, NJ area