CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
You’ll play a pivotal role in conceptualizing, planning, and executing innovative multi-channel campaigns that captivate audiences and deliver exceptional results. Leveraging your expertise in marketing strategy and consumer behavior, you’ll craft campaigns that resonate with target audiences and achieve our client’s objectives with precision and impact.
The Organization: Marketing Intelligence
Latcha’s Marketing Intelligence organization comprises several key roles:
About the Role
Are you a strategic storyteller with a passion for crafting immersive customer experiences that drive business growth? If you have a knack for blending creativity with data-driven insights, we have an exciting opportunity for you.
As a Campaign Planner, you'll play a pivotal role in developing innovative, data-driven campaigns that elevate the customer experience and deliver tangible business outcomes for our clients. You'll lead the charge in creating multi-dimensional program plans and tactics that engage audiences across various channels, ensuring a seamless and impactful customer journey.
In this role, you'll collaborate closely with our client engagement teams to understand client objectives and translate them into omni-channel program strategies. Drawing on your expertise in audience segmentation and channel strategies, you'll design campaigns that resonate with target audiences and drive meaningful interactions. You'll also work together with our Insights Analysts to articulate campaign goals and objectives, ensuring alignment with data-driven insights.
This isn’t just a job; it’s an opportunity to be a catalyst for innovation in the advertising industry, shaping the future of customer-centric marketing. If you're passionate about storytelling, creativity, and making a real impact, we invite you to join us on this exhilarating journey.
Responsibilities
As an individual contributor in the role of Campaign Planner, you’ll be responsible for the following key areas:
1. Strategic Collaboration:
2. Audience Targeting and Management:
3. Omni-channel Campaign Execution:
Basic Qualifications
Experience Planning Expertise:
Client Relationship Management:
Educational Background:
Work Experience:
Desired Skills
Industry Expertise:
Tool Proficiency:
Quick Learning:
Business Consulting:
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