CRM Targeted Marketing Campaign Manager jobs in Casper, WY

CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)

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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Casper, WY FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US.

     

    ABOUT US

    We are a well established company operating in the industrial supply space. We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales. In total, we are a licensed reseller for over 14 million SKUs! Current total revenue is in excess of $60MM in annual top line sales. To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path. At this time we are seeking a marketing leader to build out the E-commerce marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well. We are seeking a Marketing professional who has deep subject matter expertise driving paid and organic programs in an ecommerce company with a catalogue of 1 million plus unique product SKUs. Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

     

    ABOUT THE ROLE

    Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model. The top line goal is to double online sales within 12 months of starting. The ideal candidate is highly analytical and lives in the data. You are constantly proactively looking through the traffic data for opportunities to deploy new strategies and not afraid to double click, dig in, and identify root causes of variances in traffic and revenue as relates to particular strategies. For someone who is creative, thrives in a high autonomy environment, and has the deep subject matter expertise with regards to paid and organic search marketing, this is an ideal role.

     

    DUTIES & RESPONSIBILITIES

    - Drive the overall E-commerce marketing strategy to double online sales within 12 months

    - Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement

    - Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly

    - Source and manage vendors, contractors, and partners with an emphasis on offshoring

    - Design, implement, and manage various projects and programs

    - Design and execute various paid and organic acquisition strategies including online and other media channels

    - Hire and grow an internal team as needed

     

    EXPERIENCE AND QUALIFICATIONS

    The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data. We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them. You're a tinkerer and constantly trying new strategies to stay ahead of the curve. The emphasis for this role is not about messaging strategy, content, or design - it's about analyzing data and using that data to inform decisions and strategies. 

    • First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords).
    • You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
    • You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc.
    • You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M .
    • You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
    • Minimum 3 years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
    • Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
    • Experienced sourcing and managing offshore teams for projects and programs both long and short term
    • Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
    • Strong plus if you have built an e-commerce function from the ground up

     

    WHAT'S IN IT FOR YOU?

    • Generous base salary and bonus structure (DOE)
    • Full benefits including health insurance, 401(k) with company match, etc
    • Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
    • 100% work from home
    • High relevance and impact in the company. Reporting to CEO and COO.
  • 21 Days Ago

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Marketing Coordinator
  • Wyoming Machinery Company
  • Casper, WY FULL_TIME
  • ESSENTIAL FUNCTIONS Coordinate the development and execution of all marketing activities for the assigned departments. This includes but not limited to organizing and attending creative sessions, grap...
  • 16 Days Ago

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Director, E-commerce Marketing
  • Better Talent Advisors
  • Casper, WY FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
  • 21 Days Ago

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Marketing/Admissions Coordinator
  • EmpRes Healthcare
  • Thermopolis, WY FULL_TIME
  • Marketing / Admissions Coordinator Turn your job into a career with EmpRes! EmpRes Healthcare Management remains dedicated to a culture and environment that is welcoming, inclusive, and safe for every...
  • Just Posted

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Director of Sales & Marketing
  • Platte River Injury Law + Cowboy Country Criminal Defense
  • Casper, WY FULL_TIME
  • Bullies suck. Our law firm exists to do something about it.In the process, we always try to show up with Compassion, Grit, and Poise. If this resonates with you, please keep reading!Our fast-growing C...
  • 1 Day Ago

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Communication and Marketing Generalist
  • City of Casper, WY
  • Casper, WY FULL_TIME
  • Class Summary Assigned to: Public Engagement Incumbent is responsible for the oversight of all modes of public outreach to Utility customers including marketing, research and development campaigns. Th...
  • 3 Days Ago

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0 CRM Targeted Marketing Campaign Manager jobs found in Casper, WY area

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Certified Nursing Assistant (CNA)
  • Edgewood Healthcare
  • Casper, WY
  • Full-Time All Shifts Benefits: $3,000 sign-on bonus Access your paycheck early Paid time off begins accruing day 1 Healt...
  • 3/29/2024 12:00:00 AM

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Support Representative - Work From Home>
  • AnalyticOwl
  • Casper, WY
  • [Call Center / Remote] - Anywhere in U.S. / $40K per year / Medical, dental & vision / PTO / 401k - As a Support Rep you...
  • 3/29/2024 12:00:00 AM

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Customer Service Agent - Graveyard Shift (Work From Home)>
  • American Logistics
  • Casper, WY
  • [Call Center / Fully Remote] - Anywhere in U.S. / Competitive Pay / Medical, Dental, Vision / PTO / 401K - As a Customer...
  • 3/29/2024 12:00:00 AM

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FT Real Estate Data Entry Operator - Work From Home>
  • Better Homes and Gardens Real Estate
  • Casper, WY
  • [Administrative Assistant / Fully Remote] - Anywhere in U.S. / Up to $33.60 per hour - As a Data Entry Operator you'll: ...
  • 3/29/2024 12:00:00 AM

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FT Customer Support Representative (Work From Home)>
  • CrossFit
  • Casper, WY
  • [Customer Service / Fully Remote] - Anywhere in U.S. / Up to $27 per hour + bonus / Full benefits - As a Customer Suppor...
  • 3/29/2024 12:00:00 AM

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Crew Member>
  • Taco John's
  • Mills, WY
  • Taco John's - 3533 W Yellowstone Highway - [Team Member / Food Service] As a Crew Member at Taco John's you will: Take c...
  • 3/28/2024 12:00:00 AM

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Welder A
  • Austin Engineering USA, Inc.
  • Mills, WY
  • Job Description Job Description With innovative mining and fabrication solutions, Austin Engineering supplies customized...
  • 3/27/2024 12:00:00 AM

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Finance Manager
  • Austin Engineering - STREAMLINE
  • Mills, WY
  • Job Description Job Description Equal Opportunity Employer. Are you looking for a career and a company you can feel good...
  • 3/26/2024 12:00:00 AM

Casper is a city in and the county seat of Natrona County, Wyoming, United States. Casper is the second largest city in the state, according to the 2010 census, with a population of 55,316. Only Cheyenne, the state capital, is larger. Casper is nicknamed "The Oil City" and has a long history of oil boomtown and cowboy culture, dating back to the development of the nearby Salt Creek Oil Field. In 2010, Casper was named the highest-ranked family-friendly small city in the West, and ranked eighth overall in the nation in Forbes magazine's list of "the best small cities to raise a family". Casper ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for CRM Targeted Marketing Campaign Manager jobs
$97,931 to $144,350
Casper, Wyoming area prices
were up 2.9% from a year ago

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