CRM Targeted Marketing Campaign Manager jobs in Cambridge, MA

CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)

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Marketing Automation Campaign Manager
  • Massachusetts Mutual Life Insurance Co.
  • Boston, MA OTHER
  • (Marketing Automation Campaign Manager, Digital Marketing, Client Relationship Management) (Full-time) (Hybrid), Boston or Springfield Office

    The Opportunity

    Marketing Automation Campaign Manager on the Customer Relationship Management team.  If you are passionate about creating tailored, customer-centric marketing campaigns, enjoy collaborating with cross-functional teams to generate new ideas – making them better, and making them happen – then please read further.

    The Team

    The Customer Relationship Management team, part of the Customer Engagement & Activation Team at MassMutual, is primarily located in the innovation hub of Boston – The Seaport District.

    The Impact:

    The Marketing Automation Campaign Manager is responsible for management of B2B and B2C marketing campaigns, to create dynamic, personalized direct marketing communications leveraging data-driven insights on customer behaviors, needs and preferences. This work will support the marketing funnel from engagement and nurture, demand generation, lead qualification and sales conversion aligned to various distribution channels.

    Responsibilities include:

    • Developing and executing direct marketing strategies and campaigns primarily via email, direct mail, SMS, mobile and social channels, in partnership with CRM Digital Marketing Consultants, integrated marketing and distribution marketing channel partners

    • Creating testing plans, prioritizing most significant opportunities and efficiencies across campaigns

    • Measuring campaign results and make actionable recommendations, optimizing marketing campaigns/workflows based on performance. This includes researching access to new data points or adjusting campaign segmentation criteria.

    • Working cross functionally with various teams including Marketing Data & Analytics, Martech, and various development teams to evaluate, maintain and innovate technical aspects of key marketing systems.

    • Participate in budgeting and vendor management to minimize costs while maintaining quality work

    • Contribute to continuous review of capabilities roadmap, process improvements in campaign development, quality control, database analysis, etc.

    The Minimum Qualifications

    • 7 years of experience with marketing automation and CRM platforms, such as Salesforce CRM, Marketo or Eloqua

    • 3 years of experience with Salesforce Marketing Cloud

    • 2 years of experience writing complex queries and extracting data in SQL

    • 3 years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests

    The Ideal Qualifications

    • 10 years of experience with marketing automation and CRM platforms, such as Salesforce CRM, Marketo or Eloqua

    • 5 years of experience with Salesforce Marketing Cloud

    • Experience with Alteryx/Tableau

    • Working knowledge of Atlassian Suite (Jira, Confluence)

    • Agile Methodologies

    • Proficient with MS Office Suite, with a focus on Microsoft Excel

    What to Expect as Part of MassMutual and the Team

    • Regular meetings with the Customer Relationship Management team

    • Focused one-on-one meetings with your manager

    • Access to mentorship opportunities

    • Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups

    • Access to learning content on Degreed and other informational platforms

    #LI - RS1

    MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

    If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
  • 17 Days Ago

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Senior Marketing Campaign Manager (Boston)
  • Fusion Worldwide
  • Boston, MA FULL_TIME
  • Position Summary: At Fusion Worldwide, we believe that remarkable talent, enthusiasm, and creative thinking lead to excellent outcomes, and that is what we are all about: excellence. Our global market...
  • 6 Days Ago

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Revenue Operations & CRM Analyst
  • Compound Growth Marketing
  • Boston, MA FULL_TIME
  • ABOUT THE ROLEOur Revenue Operations (RevOps) team is hiring! Revenue Operations is the ownership and management of the systems, software, process and data for all revenue generating teams & efforts, ...
  • 1 Month Ago

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Revenue Operations & CRM Analyst
  • Compound Growth Marketing
  • Boston, MA FULL_TIME
  • ABOUT THE ROLEOur Revenue Operations (RevOps) team is hiring! Revenue Operations is the ownership and management of the systems, software, process and data for all revenue generating teams & efforts, ...
  • 1 Month Ago

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Campaign Manager
  • Pixability
  • Boston, MA FULL_TIME
  • Who We Are Pixability is the leading AI-driven technology company that empowers the world’s largest brands and their agencies to maximize the value of their video advertising across YouTube and CTV. L...
  • 17 Days Ago

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Campaign Manager
  • Foundry
  • Needham, MA FULL_TIME
  • Overview Foundry is seeking a Campaign Manager to join our leading demand generation business unit, Data Services Group (DSG). This business unit is the center of excellence for global demand generati...
  • Just Posted

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0 CRM Targeted Marketing Campaign Manager jobs found in Cambridge, MA area

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Marketing Campaign Specialist
  • PrincePerelson and Associates
  • Attleboro, MA
  • Marketing Campaign Specialist Attleboro, MA $60-65K/year The nation's leading home services provider of pest control is ...
  • 3/28/2024 12:00:00 AM

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Assistant Director of Individual Giving
  • Longy School of Music of Bard College
  • Cambridge, MA
  • Job Description Assistant Director of Individual Giving Status: Full-time, exempt Reports to: Director of Development Su...
  • 3/28/2024 12:00:00 AM

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Data Entry Part Time Work from Home Computer Job
  • Expert Analytical Solutions
  • Cambridge, MA
  • Job Description Data Entry Part Time Work from Home Computer Job Work from Home Online Computer Work - Administration, D...
  • 3/28/2024 12:00:00 AM

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Customer Marketing Campaign Manager
  • L2L
  • Boston, MA
  • L2L is on a mission to empower workers to manufacture better together. We started as a small team of manufacturing exper...
  • 3/27/2024 12:00:00 AM

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Marketing Technology Specialist
  • Veracode
  • Burlington, MA
  • Veracode is looking to hire a motivated and enthusiastic Marketing Technology Specialist to join our Revenue Operations ...
  • 3/27/2024 12:00:00 AM

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AVP, Marketing & Communications, Center for Career Navigation (Apply By: 5pm on April 5, 2024)
  • Careerbuilder
  • Boston, MA
  • About JFF Jobs for the Future (JFF) drives transformation of the U.S. education and workforce systems to achieve equitab...
  • 3/27/2024 12:00:00 AM

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Senior Product Manager - MS Franchise
  • Biogen Idec
  • Cambridge, MA
  • Company DescriptionJob Description About This Role This position offers an extraordinary opportunity to innovate and evo...
  • 3/27/2024 12:00:00 AM

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Marketing Campaign Manager
  • The Hollister Group
  • Boston, MA
  • Marketing Campaign Manager One of our clients in the legal field is excited to partner with a Marketing Campaign Manager...
  • 3/25/2024 12:00:00 AM

Cambridge (/ˈkeɪmbrɪdʒ/ KAYM-brij) is a city in Middlesex County, Massachusetts, and part of the Boston metropolitan area. Situated directly north of Boston, across the Charles River, it was named in honor of the University of Cambridge in England, an important center of the Puritan theology embraced by the town's founders.:18 Harvard University and the Massachusetts Institute of Technology (MIT) are in Cambridge, as was Radcliffe College, a college for women until it merged with Harvard on October 1, 1999. According to the 2010 Census, the city's population was 105,162. As of July 2014[update...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for CRM Targeted Marketing Campaign Manager jobs
$117,682 to $173,463
Cambridge, Massachusetts area prices
were up 2.5% from a year ago

CRM Targeted Marketing Campaign Manager in Biloxi, MS
On average, a Bachelor's Degree is the highest level of education for a CRM Targeted Marketing Campaign Manager.
December 27, 2019
CRM Targeted Marketing Campaign Manager in Binghamton, NY
Based on our compensation data, the estimated salary potential for CRM Targeted Marketing Campaign Manager will increase 16 % over 5 years.
December 08, 2019