CRM Targeted Marketing Campaign Manager jobs in Boston, MA

CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)

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CRM / Lifecycle Marketing Manager
  • NESN LTD
  • Watertown, MA FULL_TIME
  • Reporting to the Sr. Manager of Performance Marketing, the CRM / Lifecycle Marketing Manager leads NESN’s data-driven approach to the strategy, execution and optimization of user engagement, personalization, retention and reactivation. The CRM /Lifecycle Marketing Manager nurtures our loyal New England and Pittsburgh fans throughout their lifecycle with NESN and SNP’s digital products.

    They will partner with the larger marketing team on marketing plans, programs and campaigns; drive measurable lift; ensure consistency of brand representation across multiple channels; and collaborate with internal and external partners on various company initiatives. Most of all, they have extensive experience with A/B testing and experimentation, an eye for great creative and copy and excellent analytical marketing instincts.

    Please note - Chance this position could start as contract. Will discuss during interview process.

    Essential Duties and Responsibilities:
    Strategy Development and Execution:
    • Own, drive, and report on KPIs and targets related to onboarding, engagement, conversion, retention, churn, and reactivations.
    • Lead the development of comprehensive strategies leveraging data and customer insights to achieve acquisition, engagement and retention goals.
    • Develop a multi-channel communication strategy encompassing email, push notifications, in-app messages, and other channels as appropriate.
    • Devise and execute promotional offer strategies and roadmaps, tracking and reporting against results.
    • Propose and lead the development of longer term lifecycle marketing capabilities (e.g., SMS)
    • Lead QBRs elucidating performance, learnings, and future opportunities.
    Cross-Functional Collaboration:
    • Partner closely with Legal, Finance, Insights & Analytics, Sales, Product, and Engineering teams to ensure alignment and collaboration.
    • Drive cross-functional campaign strategies and learnings across marketing initiatives, subscriber acquisition, programming/content, and sales efforts.
    • Partner with external organizations to advance our objectives and ensure campaigns are holistic, leveraging our broader ecosystem’s reach and touch points.

    Customer Experience Enhancement:
    • Build a holistic, personalized view of the customer experience, identifying pain points and recommending solutions.
    • Lead actionable customer segmentations and personalization efforts to enhance customer touchpoints and communications.
    • Stay updated on digital trends, competitors, and industry best practices to continually improve strategies.
    • Partner with Product team to more efficiently evolve the customer experience and journeys throughout the customer lifecycle.

    Campaign Development and Optimization:
    • Devise, launch, test, and optimize campaigns across the customer lifecycle, content calendar, and seasonal holidays through multiple channels.
    • Monitor and analyze campaign results to understand efficacy and guide optimization efforts.
    • Develop robust test and learn strategies to optimize campaigns and improve key engagement and retention metrics.
    • Share out results with key stakeholders in a succinct fashion for implementation and optimizations in future campaigns.

    Vendor Management and Growth Marketing:
    • Manage CRM agency and team in activation of data and customer insights.
    • Lead internal (or external vendor partners) team of growth marketers to execute on key projects.
    • Provide recommendations for goals, KPIs, and targets using internal knowledge sources.
    • Analyze product performance and identify improvements to drive usage and growth strategies.

    Product Management and In-Product Messaging:
    • Understand user needs and behaviors to drive product roadmap decisions.
    • Develop in-product messaging strategy from idea to execution, ensuring alignment with overall marketing initiatives.
    • Balance the needs of multiple teams and stakeholders and act as a central resource for cross-functional collaboration.
    • Turn roadmap into detailed project plans and manage execution to fruition, conveying progress and results effectively.

    Qualifications:
    • 5 years of experience executing targeted marketing campaigns, effective promotions, and lifecycle marketing or CRM
    • Bachelor’s degree required
    • Experience working for a sports team, network, streaming, or tech company a bonus
    • Strong experience in a mobile-first, omnichannel, subscription environment
    • Proficiency in Marketing Automation and MarTech software (ideally Braze)
    • Comfortable in a data-driven business environment and able to pivot readily based on real-time data
    • Detail oriented with excellent organizational skills
    • Solid interpersonal and communication skills
    • Intimate understanding of design, copy, and email best practices/guidelines; HTML coding and design experience preferred
    • Strong ability to work collaboratively in a team-oriented environment across various departments
    • A demonstrated ability work under limited supervision in a high pressure and loosely structured environment
    • Positive, people-oriented, and energetic attitude
    • Ability to work from the Watertown, MA office four days with option for one remote day per week, and willingness to work weekends and evenings on an as needed basis
    • Must embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social Responsibility.

    Who We Are:
    NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.

    NESN also manages SportsNet Pittsburgh, a recently branded regional sports network that televises Pittsburgh Penguins and Pittsburgh Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY.

    Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.

    NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
  • 12 Days Ago

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Senior Marketing Campaign Manager (Boston)
  • Fusion Worldwide
  • Boston, MA FULL_TIME
  • Position Summary: At Fusion Worldwide, we believe that remarkable talent, enthusiasm, and creative thinking lead to excellent outcomes, and that is what we are all about: excellence. Our global market...
  • 1 Month Ago

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Sr. Manager, Channel Marketing (eMail Campaign Engineering)
  • Fidelity Investments Careers
  • Boston, MA FULL_TIME
  • Job Description:Do you want to join a dynamic digital marketing team with a passion for utilizing personalized data and email channel expertise to deepen the relationship with millions of our customer...
  • Just Posted

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Revenue Operations & CRM Analyst
  • Compound Growth Marketing
  • Boston, MA FULL_TIME
  • ABOUT THE ROLEOur Revenue Operations (RevOps) team is hiring! Revenue Operations is the ownership and management of the systems, software, process and data for all revenue generating teams & efforts, ...
  • 16 Days Ago

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Revenue Operations & CRM Analyst
  • Compound Growth Marketing
  • Boston, MA FULL_TIME
  • ABOUT THE ROLEOur Revenue Operations (RevOps) team is hiring! Revenue Operations is the ownership and management of the systems, software, process and data for all revenue generating teams & efforts, ...
  • 16 Days Ago

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Marketing Campaign Specialist
  • Citizens
  • Westwood, MA FULL_TIME
  • Description As the Marketing Campaign Specialist, this colleague will play a crucial role in the planning, execution, and analysis of marketing campaigns within the Cross-Channel Campaign Management P...
  • 1 Month Ago

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0 CRM Targeted Marketing Campaign Manager jobs found in Boston, MA area

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Marketing Campaign Manager
  • The Hollister Group
  • Boston, MA
  • Marketing Campaign Manager One of our clients in the legal field is excited to partner with a Marketing Campaign Manager...
  • 4/26/2024 12:00:00 AM

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Marketing Specialist
  • Marcus & Millichap
  • Boston, MA
  • Marcus & Millichap is in search of a skilled and ambitious Marketing Specialist to support a top producing Commercial Re...
  • 4/26/2024 12:00:00 AM

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Vice President, Client Lead - Healthcare
  • Epsilon
  • Boston, MA
  • Job Description JOB SUMMARY The Vice President Client Lead for Healthcare (HCP/DTC) plays a pivotal role in driving sale...
  • 4/26/2024 12:00:00 AM

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Sr. Product Manager-Peoplecloud Messaging-Distributed Marketing
  • Epsilon
  • Boston, MA
  • Job Description We're looking for an experienced Product Manager for the role of Senior Product Manager, Distributed Mar...
  • 4/26/2024 12:00:00 AM

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Senior Account Director
  • The Berman Group
  • Boston, MA
  • The Berman Group is currently seeking a Senior Account Director for its corporate real estate client in Boston which inc...
  • 4/25/2024 12:00:00 AM

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Senior Creative Copywriter
  • Confluent
  • Boston, MA
  • With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern ...
  • 4/25/2024 12:00:00 AM

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Senior Marketing Associate
  • MaestroFS
  • Boston, MA
  • Company Overview-Maestro Financial Solutions has rebranded as Trove. Check out trove.net for more information. Trove is ...
  • 4/25/2024 12:00:00 AM

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Assistant Manager - Entry Level Management
  • Moxie Management
  • Worcester, MA
  • Job Description Job Description As part of our continued growth and expansion, Moxie Management is looking for talented ...
  • 4/24/2024 12:00:00 AM

Boston has an area of 89.63 square miles (232.1 km2)—48.4 square miles (125.4 km2) (54%) of land and 41.2 square miles (106.7 km2) (46%) of water. The city's official elevation, as measured at Logan International Airport, is 19 ft (5.8 m) above sea level. The highest point in Boston is Bellevue Hill at 330 feet (100 m) above sea level, and the lowest point is at sea level. Situated onshore of the Atlantic Ocean, Boston is the only state capital in the contiguous United States with an oceanic shoreline. Boston is surrounded by the "Greater Boston" region and is contiguously bordered by the citi...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for CRM Targeted Marketing Campaign Manager jobs
$117,086 to $172,586
Boston, Massachusetts area prices
were up 2.5% from a year ago

CRM Targeted Marketing Campaign Manager in Biloxi, MS
On average, a Bachelor's Degree is the highest level of education for a CRM Targeted Marketing Campaign Manager.
December 27, 2019
CRM Targeted Marketing Campaign Manager in Binghamton, NY
Based on our compensation data, the estimated salary potential for CRM Targeted Marketing Campaign Manager will increase 16 % over 5 years.
December 08, 2019