CRM Program Director jobs in New York

CRM Program Director manages the Customer Relationship Management (CRM) enterprise initiative. Reviews CRM project proposals to determine costs, timeline, funding, staffing requirements and goals. Being a CRM Program Director requires a bachelor's degree in area of specialty. Typically reports to top management. The CRM Program Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a CRM Program Director typically requires 5+ years of managerial experience. (Copyright 2024 Salary.com)

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Director, CRM
  • Fandom
  • New York, NY FULL_TIME
  • About this Role

    In this role, you will provide expertise and leadership to define and implement a data-driven customer relationship marketing strategy that successfully builds profitable, long-term customer relationships across all channels.

    This position will report into and work with the VP of Lifecycle Marketing to provide direction for tools and technology to support the implementation and execution of the customer relationship marketing strategy and influence the strategic delivery of personalized user experiences working with product and technology teams. You will lead your team across Relationship Marketing channels, including email and push, as well as user journey initiatives that drive user acquisition and activation across Fandom's brands.

    You Will...

    • Drive user acquisition strategy and increase push marketing databases (email, web push, app push, etc)
    • Develop and implement relevant push content and contact strategy and optimize targeting strategies to increase engagement, drive activation, and minimize user and list churn.
    • Develop communications frameworks for each brand including brand onboarding, triggers, newsletters, and promotions.
    • Build and demonstrate impact against a growth and profit model for the Fandom CRM program.
    • Lead partnerships with internal teams to activate first-, second-, and third-party data and broaden the brand's consumer reach.
    • Partner with internal teams such as Research & Analytics teams to understand user behaviors and develop user segments with anonymous and known user data to best support media activation for all of Fandom's brands.
    • Understand and leverage the marketing tech stack and integrations and maximize application capabilities to execute and deliver engaging experiences and push marketing.
    • Develop an annual roadmap to continually test, learn, and leverage customer targeting and lifecycle strategies to create a strong consumer value proposition across push marketing channels.
    • Partner with Product Management teams to develop, test, and optimize strategies that improve user journeys, drive growth in user acquisition, and deliver relevant experiences.
    • Partner with Data Science and Research & Analytics to identify long-term trends/predictive behaviors in engagement, activation, and repeat visits and work with Engineering teams to integrate any models and scores in marketing tools and platforms.
    • Partner with B2B and Sales teams to identify and execute opportunities that drive monetization of push marketing channels.
    • Work with multiple external agencies and stakeholders on complex projects to expand the brand's visibility to both professionals and consumers across owned and partner sites
    • Embrace high-velocity data-driven test & learn culture; develop test strategy and backlog for channels; ensure tests are correctly designed and measured.

    Team Management:

    • Provide clear objectives and outcomes that enable the team to work independently to develop better customer experiences.
    • Develop and promote an inspiring environment that values open and direct communication.
    • Be an advocate for your team while creating opportunities to learn and grow.

    You Have...

    • 10 years of managing email/push/DM marketing and implementing large-scale CRM and personalization initiatives with 5 years of experience managing and developing teams.
    • Commerce and editorial experience preferred.
    • Experience evaluating, managing, and implementing 3rd party ESPs, Martech and CRM/personalization platforms.
    • Ability to lead a cross-functional team in a matrixed environment.
    • Success collaborating with product, engineering, brand and analytics teams.
    • Excellent business judgment and strategic thinking.
    • Strong track record of building and leading effective teams.
    • Experience messaging to B2C audiences and partnering with B2B and sales teams.
    • Experience managing Internet Marketing activities and knowledge of industry best practices, key agencies and service providers.
    • Strong analytical thinking skills and a disciplined approach to measuring ROI of marketing investments.
    • Experience in working with analytics teams on measurement, reporting, and testing.
    • Enjoys working in a fast-paced environment and thrives in a company experiencing significant growth.
    • BS/BA or equivalent experience required.

    Benefits & Perks

    • Salary Range = $114k - $198k
    • Vibrant team culture, periodic team lunches and happy hour events
    • Comprehensive Medical, Dental, Vision
    • Training (unlimited Udemy more)
    • Flexible working hours and time off
    • Equity & Retirement Programs including 401K match
    • Paid Parental Leave
    • International work environment with a start-up culture

    About Fandom

    Fandom is the world's largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom's Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.


    Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.

  • 18 Days Ago

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CRM & CX Director
  • Tourneau|Bucherer
  • New York, NY FULL_TIME
  • Title: CRM & CX Director ABOUT US As a leading retailer in the luxury jewelry and watches market, we're on a mission to redefine the luxury shopping experience and client engagement across the globe. ...
  • 1 Month Ago

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Associate Director, Retention/CRM
  • PubWorX Services LLC
  • , NY FULL_TIME
  • Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Attracting more than 100 million consumers across its industry-lead...
  • 1 Month Ago

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Director of CRM, Retail
  • Tourneau|Bucherer
  • New York, NY FULL_TIME
  • Title: Director of CRM, Retail ABOUT US As a leading retailer in the luxury jewelry and watches market, we're on a mission to redefine the luxury shopping experience and client engagement across the g...
  • 1 Month Ago

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Director, CRM Technology & Development
  • Crunch Fitness Corporate
  • New York, NY FULL_TIME
  • Crunch Fitness is a rapidly expanding U.S.-based brand with over 400 franchised and corporate owned fitness clubs across the United States, Puerto Rico, Canada, Spain, Portugal, Costa Rica, and Austra...
  • 1 Month Ago

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Assistant Director For After School Program
  • PS29+ After School Program
  • Brooklyn, NY PART_TIME
  • Do you love working with kids? Are you someone who wants to make an impact in children’s lives? Kids Club at PS 29 in Brooklyn is looking for an Assistant Director to add to our after school team! You...
  • 10 Days Ago

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Program Director
  • Dungarvin, Inc.
  • Torrington, CT
  • WHAT WE OFFER: Compensation: $60,500 yearly 401(k) plan available. Paid training. Group insurance benefits: Medical, Den...
  • 3/28/2024 12:00:00 AM

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Program Director
  • Healogics
  • Hudson, FL
  • The rewards at Healogics are immense, starting with the important work we do to change patients' lives. We also understa...
  • 3/28/2024 12:00:00 AM

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Program Director
  • CESO, Inc.
  • Columbus, OH
  • Job Description Are you a Program Director for an architectural department seeking purpose, challenge, and talented coll...
  • 3/28/2024 12:00:00 AM

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Program Director
  • Boys & Girls Clubs of Greater Washington
  • Germantown, MD
  • Job Description Job Description TITLE: Program Director DEPARTMENT: Programs/Operations REPORTS TO: Branch Director STAT...
  • 3/27/2024 12:00:00 AM

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Program Director
  • Alzheimer's Association
  • Oklahoma City, OK
  • The Program Director will provide leadership to expand the Alzheimer's Association's program delivery and growth strateg...
  • 3/27/2024 12:00:00 AM

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Program Director
  • Acacia Network
  • New York, NY
  • Afterschool and Youth Programs Program Director New York, NY : 9/14/2023 Job Description Job ID#: 3619 Job Category: Aft...
  • 3/27/2024 12:00:00 AM

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Program Director
  • Brain Balance of Omaha
  • Omaha, NE
  • Job Description Job Description Reporting to the Center Director, the Program Director is an in-center position designed...
  • 3/26/2024 12:00:00 AM

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Program Director
  • Healogics
  • Mcminnville, OR
  • The rewards at Healogics are immense, starting with the important work we do to change patients' lives. We also understa...
  • 3/25/2024 12:00:00 AM

New York is a state in the Northeastern United States. New York was one of the original thirteen colonies that formed the United States. New York covers 54,555 square miles (141,300 km2) and ranks as the 27th largest state by size.[3] The highest elevation in New York is Mount Marcy in the Adirondacks, at 5,344 feet (1,629 meters) above sea level; while the state's lowest point is at sea level, on the Atlantic Ocean. In contrast with New York City's urban landscape, the vast majority of the state's geographic area is dominated by meadows, forests, rivers, farms, mountains, and lakes. Most of...
Source: Wikipedia (as of 04/17/2019). Read more from Wikipedia
Income Estimation for CRM Program Director jobs
$229,106 to $279,839

CRM Program Director in Columbia, SC
You will be responsible for gathering and defining requirements on behalf of our team to steer the architecture of our CRM products, working with cross-functional stakeholders to ensure their voices are heard, and leading the charge on rollouts.
January 18, 2020
CRM Program Director in Kansas City, MO
This role requires a seasoned Program Manager who is comfortable driving efforts across departments and functions, effectively communicating and managing through challenges to deliver expected results.
January 08, 2020
CRM Program Director in Santa Rosa, CA
You would be responsible for all development within Salesforce and for helping with future CRM solutions to increase overall efficiency.
January 15, 2020