CRM Business Data Analyst analyzes Customer Relationship Management (CRM) system data in response to channel marketing initiatives. Studies marketing data such as customer information, call patterns, and demographics. Being a CRM Business Data Analyst requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. To be a CRM Business Data Analyst typically requires 4 to 7 years of related experience. Contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. (Copyright 2024 Salary.com)
Responsibilities
We are the Marketing Technologies (MarTech) Solution Organization, 15 people dispatched between US and France. You will join the team of 3 people based in our NAM HQ in Waltham, MA.
Our purpose is to support, at world-wide scale, the acquisition, nurturing, and qualification of our prospects across multiple teams, from Marketing, Business Development, and Sales. In order to do so, we manage and support multiple applications, such as Marketing Automation Platform, CRM, other prospection tools, and a Marketing Data Lake.
As a CRM Business Analyst, your primary mission is to contribute to the global deployment, usage and optimization of the Customer Relationship Management (CRM) system dedicated to prospection activities. You will make sure of its effectiveness, adoption and alignment with the strategic drivers and business goals, across multiple brands, channels and geographies.
This internship involves:
* Being proactive in identifying CRM-related challenges and opportunities
* Contributing to the definition and validation of the change requests from our stakeholders (Business Development, Sales, Marketing, Strategy, ...)
* Mapping these requests to the corresponding features in the tools (existing or to be built)
* Configuring the tools involved accordingly
* When development is required, collaborate with the technical teams involved
* Testing and validating these new features/changes along with the QA team
* Deploying these changes, interacting with the user community globally, and the power users specifically
* Monitoring and supporting the adoption and gathering data/feedback from our stakeholders and users
This is a 5-6 month paid internship with a flexible start date in the Dassault Systemes Corp. offices located at 175 Wyman Street Waltham, MA 0245. You will be expected to follow a hybrid work model (three days in office, two days work from home).
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Qualifications
* Degree in Information Systems, Business or Computer Science
* Familiar with Sales & Marketing processes and/or applications (CRM, Automations ...)
* Comfortable working and interacting in a dynamic, global environment with cross functional teams, cultures, regions, brands, and channels.
* Analytical skills, including database querying, data analysis
* Ability to synthetize and communicate with different stakeholders.
* Be pro-active in identifying and resolving challenges
Preferred
* Experience with a major CRM Platform (HubSpot, SalesForce, Siebel...)
* A good understanding of B2B sales prospection
0 CRM Business Data Analyst jobs found in Salem, MA area