Business Analytics Manager manages and oversees business analytics projects and processes to provide data-driven insights related to business performance used to advise and develop strategies for operational improvements and future business initiatives. Utilizes KPIs, business performance data, industry trends, competitor intelligence, and customer information to develop analytical tools, reports, and models across the organization to inform and support decision-making. Being a Business Analytics Manager consults with stakeholders to understand the business model, objectives, issues, and challenges that analytics can support. Develops standards and collection processes to support robust analytics and reporting data pipelines. Additionally, Business Analytics Manager builds teams with statistical methods, modeling, analytical methodologies, and data analysis skills to support the business. Requires a bachelor's degree in finance, statistics or a quantitative field. Typically reports to a head of a unit/department. The Business Analytics Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Business Analytics Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.
We are seeking a Business Analytics Manager (Marketing) who is adept at leveraging data to forge impactful marketing strategies. In this role, you will take the lead in analyzing and enhancing our understanding of marketing investments, delving into the intricacies of how this spend influences our brand and performance metrics. By identifying the incremental gains from these investments, you will spotlight opportunities for not only advancing growth but also driving efficiencies across various marketing channels. Your work will be pivotal in refining our marketing strategies to optimize resource allocation and maximize return on investment. Through your detailed analyses, you will guide our efforts in fine-tuning our go-to-market strategies, ensuring they are robust, data-driven, and aligned with our overarching business objectives.
\nThis role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment.
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