Advertising Sales Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Sales Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Sales Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Sales Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Director of Advertising manages the performance of their assigned sales team to meet revenue goals and works collaboratively across the organization to ensure successful executions of advertising campaigns and sales results for special initiatives. Responsible for developing new revenue producing plans, both short and long term, that contribute to achieving goals.
Education/Experience:
A college degree in business, advertising or marketing, or a related field, plus a minimum of 5 years of related experience in sales and management, is preferred.
Supervisory Responsibility:
This position has several sales direct reports. Sets performance expectations as part of the performance and goal-setting process; provides clear, consistent feedback on employee performance, including conducting the mid-year and annual performance review; clearly defines roles and responsibilities of the team members, coaches and leads the team to meet goals and deadlines, and drives results.
Physical Demands:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. The position requires standing, walking, extended sitting, repetitive keyboard / mouse use and viewing a computer monitor for extended periods. This position requires driving to outside sales calls, meetings, and networking events.