Advertising Sales Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Sales Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Sales Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Sales Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
About Press Enterprise:
Press Enterprise, Inc. is the parent company of The Press Enterprise, both a commercial printer and a daily newspaper published in Bloomsburg, Pennsylvania. Our daily newspaper serves a wide area including Columbia County, Montour County, and Luzerne County. This includes the municipalities of Bloomsburg, Danville, Berwick, Benton, Millville, Catawissa, and Elysburg.
Our Commercial Printing Division provides SNAP certified Cold Web and Heat Set offset printing services. We print millions of retail inserts, advertising supplements, weekly/monthly newspaper format products and many other printed publications every week.
Advertising Sales Specialist
We are the #1 local media company looking for highly motivated individuals to join our Advertising team. This role requires a sales and marketing minded individual who is looking for an exciting opportunity to connect local business owners and organizations with marketing strategies that include any combination of print and digital advertising, contests, and promotions.
You'll manage a territory of established clients, plus develop new business relationships within your own geographic territory.
Responsibilities:
Qualifications:
Experience: 3-5 years business development through B2B sales experience.
Preferred Education: Bachelors degree in Business related majors.
Required Skills: Effective oral and written communication skills.
Salary plus incentives including commission. We offer extensive training initiatives for self development, health, dental, and vision insurance, 401K matching, and paid time off.
Press Enterprise provides equal employment opportunities to all team members and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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