Advertising Sales Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Sales Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Sales Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Sales Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Do you dream about data?
Every day, CivicScience gathers opinions from millions of consumers on thousands of topics that provide high-velocity insights to leading brands such as Apple, Microsoft, Bank of America, McDonald's, and T-Mobile. If there's a question critical to the marketing strategy of the Global 2000, CivicScience has the data.
Position Overview
CivicScience Advertising improves data-driven advertising across the open web through the use of responsibly sourced, high-quality audience segments, without dependence on third-party cookies. Leveraging the direct user engagement of the our consumer insights platform and fueled by a recent capital raise, we are rapidly expanding and seeking an accomplished, entrepreneurial Senior Director, Advertising Sales who is ready to lead our sales efforts with key client and agency partners. Reporting to the Chief Revenue Officer of Advertising, this person will be challenged to develop new account-based sales strategies that allow us to deliver cross-channel display and CTV advertising campaigns from our existing market research brand relationships that create new business opportunities for our company.
Primary Responsibilities
Preferred Qualifications
Benefits and Perks
This is a remote (work-from-home) position heavily focused on the advertising industry in New York. Compensation will vary, based on knowledge, skills, abilities, certifications, experience, bonus, and commissions, guided by fair and equitable employment decisions for qualified candidates.
Working at CivicScience
CivicScience has a vibrant, high-energy work culture with ambitious, innovative, and forward-thinking team members. We consist of three business units - Media Partnerships, CivicScience Intelligence, and Advertising Solutions - that work together to fuel CivicScience's goals and objectives.
We've been recognized for our work in the Inc. 5000, Pittsburgh Top Workplaces, Pittsburgh Business Times Fast 50, GRIT Top 50 Innovative Suppliers, and the Pittsburgh Technology Council's Tech 50.
More about CivicScience
CivicScience provides a foundational source of truth to drive positive impact for humanity, brands, and media.
CivicScience is a privacy centric opinion analytics platform that translates real-time, consumer insights into market-changing business intelligence. In simple terms: we power the world's opinions and quickly deliver the data to the decision-makers who care.
We poll millions of Americans each week with questions related to thousands of topics, enabling people from all walks of life to be heard and informed. We then use our powerful technology - the InsightStore™ - to analyze those opinions, discover market and cultural trends before they grow, and accurately predict future consumer behavior and market outcomes. It's consumer intelligence like you've never seen before - which is why thousands of marketers and market research professionals across all verticals trust us to answer their most pressing questions.
CivicScience is an Equal Opportunity Employer.
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