Advertising Sales Director jobs in Bowie, MD

Advertising Sales Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Sales Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Sales Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Sales Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director of Sales, Advertising and Marketing Solutions
  • Education Week
  • Bethesda, MD FULL_TIME
  • Editorial Projects in Education, Inc. (EPE), the publisher of Education Week, and the nation’s leading source for coverage of K-12 education issues and news, seeks a Director of Sales, Advertising and Marketing Solutions to drive revenue growth.

    Job Summary 

    The Director of Sales, Advertising and Marketing Solutions (AMS) is one of EPE’s senior sales executives, with direct responsibility for managing all salespeople within the AMS team.  The primary goal of this position is to meet the organization’s strategic objectives for profitable revenue growth from AMS sales activities, including annual, quarterly, and product-line revenues goals.  In collaboration with the Publisher of Market Brief, this position provides oversight of the AMS team staffing, forecasting, and budgeting, territories and targets, compensation structures and staff professional development, while growing a culture of accountability and innovation across the AMS team, improving sales rep performance, and continuously accelerating revenue growth.

    Responsibilities 

    • Must have significant expertise and business acumen regarding Advertising market assessment, pipeline management, sales planning, negotiations, and productivity analysis, as well as data-driven decision making, strategy, and planning
    • Develop and manage performance against KPIs (e.g. weekly meeting/demo KPIs, pipeline KPIs, etc.)
    • Meet or exceed goals and quotas and ensure sales team members reach their major duties, goals, responsibilities, high performance, and continuous improvement
    • Support development and ensure execution of overall AMS team strategy, in partnership with the Publisher, and other members of sales leadership.
    • The ability to provide executive-level selling on a regular basis, especially aimed at increasing the size and volume of strategic accounts, is a must. 
    • Identify and implement solutions that solve high-leverage, team-wide challenges and significantly improve overall AMS sales team effectiveness, e.g. improvements to positioning of solutions, overcoming common client objections, strategic account penetration, conversation/pitch volume, and/or territory forecasting and management.
    • Apply a deep understanding of key AMS customer-value drivers and insights to help develop compelling narratives and value propositions for AMS products and services.
    • Monitor competitive advertising landscape for market share and product development purposes, paying particular attention to competitor activity
    • Manage sales team and provide ongoing, personalized coaching that elevates the performance of each salesperson, based on individual needs
    • Serve as a public/customer-facing thought leader for AMS and EdWeek’s business team, e.g., hosting Leadership Dinners, delivering presentations of research insights
    • Work in close partnership with other departments ensure support of objectives, and objectives are achieved and marketing campaigns support AMS revenue objectives, positioning of solutions is aligned across AMS sales and marketing activities, and AMS sales and marketing tactics work in concert to support overall AMS team strategy

    Qualifications and Skills 

    • Bachelor’s degree, proficient in Salesforce, and working familiarity with Microsoft Word, Excel, and Outlook
    • Minimum four (4) years managing sales teams to include goal setting, coaching and development, and growth
    • Minimum six (6) years of experience in a consultative B2B sales role, with a track record of success with customer-facing selling to large enterprise accounts.
    • Experience selling B2B or K-12 marketing/advertising solutions strongly preferred. Other media-related sales experience, including subscriptions or research sales, a plus.
    • Ability to identify team-wide and individual improvement opportunities and solutions, and provide continuous training and support that elevates sales rep performance, and development skills
    • Strong understanding of trends, and customer priorities and challenges, in B2B marketing, K-12 marketing, and/or B2B media/advertising.  Ideal candidate will have sold marketing solutions to C-level B2B and/or K-12 marketing leaders.
    • Deep understanding of B2B sales and B2B sales management, including but not limited to territory planning and management, consultative selling, and pipeline management
    • Support development and ensure execution of AMS team strategy, in partnership with the Publisher

    About Education Week 

    We are principled. We are welcoming. We are passionate. We are expert.

    Education Week’s parent company, Editorial Projects in Education (EPE), serves the nation’s leading K-12 policymakers, educators, researchers, marketers and other influencers with informed, independent, and highly respected journalism and research, with the goal of improving U.S. K-12 education.  Education Week (www.edweek.org), K-12 education news, analysis, and opinion, is a digital-first news operation that is dedicated to raising the level of awareness and understanding among professionals and the public of important issues in American education.  A leading authority in an ever-evolving space, we bring over four decades of experience to our journalism and research without bias or agenda. At Education Week, we believe that an equitable—and excellent—education for all students is possible, and we empower the field to make it a reality. 

    Benefits

    Education Week is a vibrant workplace that is conveniently located in the heart of downtown Bethesda, MD. We offer a competitive salary and benefits package including health and dental insurance, a 401(k), PTO, and tuition assistance. We value innovation, leadership, and forward-thinking, and provide a friendly, collaborative, intellectual, challenging work environment where employees can thrive and grow professionally. 

    Education Week is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, skin color, ethnicity, religion, gender, sexual orientation, national origin, disability, age, marital status, military status, pregnancy, or parenthood. EdWeek is committed to maintaining a diverse and multicultural working environment. 

    Education Week will not be able to sponsor applicants for work visas.

  • 15 Days Ago

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Director of Integrated Communications
  • Octane Public Relations & Advertising
  • Washington, DC FULL_TIME
  • Position Description As the Director of Integrated Communications reporting to the Vice President of Strategy, you will play a pivotal role in leading a team of creative individuals and overseeing the...
  • 2 Days Ago

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Principal Business Development Manager - Tech, Vehicle Sales
  • Amazon Advertising LLC
  • Arlington, VA FULL_TIME
  • 7 years of developing, negotiating and executing business agreements experience 7 years of professional or military experience 5 years of experience with sales tools such as Digital Retail, Desking, C...
  • 15 Days Ago

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Director of Programmatic Advertising
  • Naylor, LLC
  • Tysons Corner, VA FULL_TIME
  • Overview Naylor Association Solutions is a dynamic, industry-leading organization dedicated to building stronger associations by delivering a combination of member engagement and revenue-generating so...
  • 24 Days Ago

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Director of Digital Advertising
  • Rational 360
  • Washington, DC FULL_TIME
  • Rational 360 is hiring a Director of Digital Advertising to help lead and manage the firm's digital advertising campaigns. Candidates must have experience managing paid digital promotion, be well-vers...
  • 1 Month Ago

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Advertising Sales Professional
  • Home & Design
  • Rockville, MD FULL_TIME
  • Homestyles Media Incorporated is always looking for the best and the brightest talent to join our dedicated staff. We are committed to creating high quality content for our readers and providing a cre...
  • Just Posted

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0 Advertising Sales Director jobs found in Bowie, MD area

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Business Development Coordinator
  • National Active and Retired Federal Employees Association
  • Alexandria, VA
  • Job Description Job Description NARFE is seeking a motivated and detail-oriented Business Development Coordinator to joi...
  • 3/28/2024 12:00:00 AM

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Automotive Business Development Bdc Director
  • Baltimore Regional Auto Group
  • Columbia, MD
  • Automotive Business Development Coordinator (BDC) Director Our executive team is searching for a motivated individual to...
  • 3/28/2024 12:00:00 AM

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Account Executive
  • TEGNA
  • Washington, DC
  • Company Name WUSA-TV Washington DC Job Description and Responsibilities TEGNA Inc., is a media company innovating in the...
  • 3/27/2024 12:00:00 AM

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Director of Sales
  • AMERICAN PSYCHIATRIC ASSOCIATION
  • Washington, DC
  • Job Details Job Location American Psychiatric Association HQ - Washington, DC Description POSITION SUMMARY The Director ...
  • 3/27/2024 12:00:00 AM

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Director of Sales & Marketing - Le Mridien - Arlington, VA
  • Concord Hospitality
  • Arlington, VA
  • We are hiring a Director of Sales & Marketing to lead the sales team at our Le Mridien in Arlington, Virginia! This beau...
  • 3/26/2024 12:00:00 AM

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Director of Sales for Advertising and Marketing Solutions
  • Education Week
  • Bethesda, MD
  • Editorial Projects in Education, Inc. (EPE), the publisher of Education Week, and the nations leading source for coverag...
  • 3/26/2024 12:00:00 AM

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Sales Director
  • The Terraces at Tuckerman Lane
  • Rockville, MD
  • The Terraces at Tuckerman Lane - Sales Director Join the team at The Terraces at Tuckerman Lane as a member of our proud...
  • 3/26/2024 12:00:00 AM

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Memory Care Advisor - Sales and Marketing - Memory Care
  • Promedica
  • Glen Echo, MD
  • Arden Courts of Potomac is hiring a Memory Care Advisor- Sales and Marketing Director! The Memory Care Advisor or Sales ...
  • 3/26/2024 12:00:00 AM

Bowie /ˈbuːi/ is a city in Prince George's County, Maryland, United States. The population was 54,727 at the 2010 U.S. Census. Bowie has grown from a small railroad stop to the largest municipality in Prince George's County, and the fifth most populous city and third largest city by area in the U.S. state of Maryland. In 2014 CNN Money ranked Bowie 28th in its Best Places to Live in America list. Bowie is located at 38°57′53″N 76°44′40″W / 38.96472°N 76.74444°W / 38.96472; -76.74444 (38.964727, −76.744531). According to the United States Census Bureau, the city has a total area of 18.51 squ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Advertising Sales Director jobs
$219,738 to $279,407
Bowie, Maryland area prices
were up 1.3% from a year ago

Advertising Sales Director in Wichita Falls, TX
Advertising sales directors manage an advertising agency's sales team, leading the business-end of an agency.
February 09, 2020