Advertising Sales Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Sales Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Sales Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Sales Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Editorial Projects in Education, Inc. (EPE), the publisher of Education Week, and the nation’s leading source for coverage of K-12 education issues and news, seeks a Director of Sales, Advertising and Marketing Solutions to drive revenue growth.
Job Summary
The Director of Sales, Advertising and Marketing Solutions (AMS) is one of EPE’s senior sales executives, with direct responsibility for managing all salespeople within the AMS team. The primary goal of this position is to meet the organization’s strategic objectives for profitable revenue growth from AMS sales activities, including annual, quarterly, and product-line revenues goals. In collaboration with the Publisher of Market Brief, this position provides oversight of the AMS team staffing, forecasting, and budgeting, territories and targets, compensation structures and staff professional development, while growing a culture of accountability and innovation across the AMS team, improving sales rep performance, and continuously accelerating revenue growth.
Responsibilities
Qualifications and Skills
About Education Week
We are principled. We are welcoming. We are passionate. We are expert.
Education Week’s parent company, Editorial Projects in Education (EPE), serves the nation’s leading K-12 policymakers, educators, researchers, marketers and other influencers with informed, independent, and highly respected journalism and research, with the goal of improving U.S. K-12 education. Education Week (www.edweek.org), K-12 education news, analysis, and opinion, is a digital-first news operation that is dedicated to raising the level of awareness and understanding among professionals and the public of important issues in American education. A leading authority in an ever-evolving space, we bring over four decades of experience to our journalism and research without bias or agenda. At Education Week, we believe that an equitable—and excellent—education for all students is possible, and we empower the field to make it a reality.
Benefits
Education Week is a vibrant workplace that is conveniently located in the heart of downtown Bethesda, MD. We offer a competitive salary and benefits package including health and dental insurance, a 401(k), PTO, and tuition assistance. We value innovation, leadership, and forward-thinking, and provide a friendly, collaborative, intellectual, challenging work environment where employees can thrive and grow professionally.
Education Week is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, skin color, ethnicity, religion, gender, sexual orientation, national origin, disability, age, marital status, military status, pregnancy, or parenthood. EdWeek is committed to maintaining a diverse and multicultural working environment.
Education Week will not be able to sponsor applicants for work visas.
0 Advertising Sales Director jobs found in Bowie, MD area