Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
This position is responsible for providing outstanding customer service, analysis of business data and trending, daily communication, and the exchange of information. This position, based in Detroit, MI, working on-site at a major AUTOMOTIVE OEM, maintains close client contact, and works directly with the ACB Management team to fulfill AUTOMOTIVE OEM's business requirements on a day-to-day basis.
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The position requires the ability to manage multiple assignments and tasks concurrently. Must be able to make difficult decisions, handle conflict, and take criticism. Must be a self-starter, able to adjust to fluctuations in business volume and increased client requirements.
The following personal factors are critical to the position's success: