Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Company Overview: Welcome to Topline®, helping the best professionals win. We believe in a world where every skilled professional has the opportunity to thrive independently. With over 70 million people in the United States already providing independent services, and billions of work opportunities becoming available to talent worldwide, we’re at the forefront of a booming market that’s redefining the workforce.
Our mission is simple: We’re building a future where the best professionals win. We do that in 3 ways:
Role Overview:
As an Advertising and Analytics Specialist at Topline, you will be responsible for managing and optimizing our digital advertising campaigns across various platforms, including Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager. You will also be tasked with analyzing campaign performance, tracking conversions, and leveraging data to drive strategic decision-making.
Key Responsibilities:
Qualifications and Skills:
What We Offer:
Preferred Skills & Qualifications:
To join the Topline team and contribute to our innovative client services, please submit your resume and a portfolio showcasing your advertising and analytics work examples, alongside a cover letter detailing your relevant experience and why you are the best fit for the Copywriter role.
Topline is an equal opportunity employer, and we are committed to creating an inclusive environment for all employees. We look forward to discovering how your expertise and creative flair can help our clients and our company reach new heights.
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