Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Technical Analytics Manager, Supplier Advertising
Candidates for this position are preferred to be based in Boston, MA and will be expected to comply with their team's hybrid work schedule requirements.
Who We Are:
The Supplier Advertising team at Wayfair provides solutions for Wayfair’s 10,000 suppliers to advertise their brands and products. These offerings include on-site solutions such as sponsored product listings and display ads, as well as off-site offerings such as email placements and Meta targeting. We work on both improving our products to maximize their inherent value, as well as advising suppliers on how best to leverage them to grow their businesses on Wayfair. Not only are we generating millions in extra revenue for suppliers and solidifying Wayfair as a preferred partner, but we’ve built a significant business that’s one of the highest growth areas in the company.
We are looking for a Senior Technical Analyst to join the Commercial Analytics team that sits within the overall Supplier Advertising team. The Commercial Analytics team performs a wide array of functions, including but not limited to building backend data structures that power our reporting, tracking and analyzing how suppliers interact with our self-service platform, defining and monitoring overall business performance and KPIs, and building recommendation engines for our suppliers. Our work is technically challenging, high-impact, and heavily relied upon for strategic decision-making. This role provides significant exposure to senior leadership and opportunities to work with a variety of cross-functional partners across Commercial and Technology organizations.
What You’ll Do:
We Are a Match Because You Have:
Why You’ll Love Wayfair:
We are looking forward to your application!
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
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About Wayfair Inc.
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