Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
POSITION SUMMARY:
Lead, guide and direct operations as it relates to media billing, media vendor invoice processing and media disbursements for IPG advertising agencies while maintaining SOX compliance. Responsible for accurate and timely performance of all media client accounting functions, ensuring customer requirements are met and liaising with local office and other IPG departments as needed. Review and identify areas for improvement and implement solutions. Provide assistance and supervision in all media department functions.
ESSENTIAL FUNCTIONS:
EDUCATION, SKILLS AND EXPERIENCE REQUIREMENTS:
BENEFITS OF JOINING IPG:
One of our primary goals is to support the health and well-being of you and your family. Our compensation plan includes the following benefits, in addition to many others: