Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
CBL Properties, one of the largest mall REITs in the United States, is in search of a Local Leasing and Advertising Manager for Northwoods Mall in North Charleston, SC. Apply and see why CBL has earned Great Place to Work Certification™!
The Local Leasing and Advertising Manager has full responsibility for the specialty leasing and advertising financial performance and operations at assigned center(s). The Local Leasing and Advertising Manager role contributes to the financial success of the mall through effective leasing of temporary space to tenants. This position requires a strong understanding of sales and merchandising in order to negotiate license agreements, leases, business development, contracts and market to prospective merchants.
The Local Leasing and Advertising Manager role may be a training position for possible advancement to upper levels of Specialty Leasing and Advertising, Leasing and/or General Manager. Specific responsibilities include canvassing/prospecting the regional market as well as researching potential concepts to generate new leads, documenting in CRM, effectively negotiating terms of tenancy with operators, securing proper approvals and documentation, and coordinating set-up of RMU/kiosk/inline.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
Leasing
Business Strategy and Budgeting
Required Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
CBL is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment and subsequent opportunities for training and/or promotions for all job titles without regard to race, national origin, gender, gender identity, age, religion, disability, sexual orientation, veteran status, marital status, or any other status protected under local, state or federal laws.
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0 Advertising Manager jobs found in Mount Pleasant, SC area